BAT recognised as a Global Top Employer for ninth consecutive year

• BAT accredited as a Global Top Employer for 2026 across five regions – Africa, Asia Pacific, Middle East, Latin America and Europe 
• BAT named a Top Employer in a record 44 countries worldwide
• Building an inclusive culture is key to BAT’s A Better Tomorrow™ transformation

BAT is proud to announce that it has been named a Global Top Employer for the ninth consecutive year by the Top Employers Institute. Top Employer certification recognises employers that provide best-in-class employment practices, allowing employees to develop personally and professionally, while driving business results.

In addition to recognition as a Global Top Employer, BAT has also been named as a Top Employer in five regions and 44 countries across the world. 

Cora Koppe-Stahrenberg, Chief People Officer at BAT, said:

“Being recognised as a Global Top Employer for the ninth consecutive year—and achieving a record 44 certified markets—is a proud moment for BAT. This milestone reflects our unwavering commitment to creating an inclusive, supportive and high-performing environment where our people can thrive and grow. Our success is powered by our people, and we will continue to invest in their development and our culture as we transform our business and deliver A Better Tomorrow™"

Active in 125 countries/regions, Top Employers Institute is the global authority in HR Certification, benchmarking and advisory. Its programme certifies organisations based on the results of its HR Best Practices Survey which covers six domains, with 20 topics, including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, and Wellbeing.

Top Employers Institute CEO Adrian Seligman commented:

“Achieving Global Top Employer status in 2026 is an extraordinary accomplishment that reflects excellence in individual countries, and crucially, sustained people practices across regions and worldwide. BAT has demonstrated a rare ability to align its people strategy globally while ensuring meaningful, locally relevant experiences for employees in every certified market – a hallmark of organisations that deliver strong business performance, talent mobility, and workforce resilience. This achievement places BAT among a select group of employers setting the benchmark for people strategy internationally. We are incredibly proud to continue our partnership with them as they inspire excellence across the global HR community.”

The Global Certification is the highest level of recognition offered by Top Employers Institute. Certified organisations gain access to globally benchmarked insights, data-driven recommendations, expert validation and proven best practices to strengthen their people strategy. They also benefit from enhanced employer branding, clearer strategic focus, improved decision making, and a stronger ability to demonstrate impact to leaders, boards and talent markets. Certified organisations also have the opportunity to connect with a global community of certified Top Employers. 

About Top Employers 2025

We reached Global Top Employer status by getting certified across 44 markets.

Our certified markets and regions: 

• Africa: Algeria, Kenya, Mozambique, Nigeria and South Africa
• Asia-Pacific: Bangladesh, China, Indonesia, Kazakhstan, Malaysia, Pakistan, Singapore, South Korea, Sri Lanka, Taiwan, Uzbekistan and Vietnam
• Middle East: Jordan, Saudi Arabia and United Arab Emirates
• Latin America: Argentina, Brazil, Chile, Colombia, Paraguay and Peru
• North America: Canada, Costa Rica, Mexico
• Europe: Belgium, Croatia, Denmark, France, Germany, Greece, Italy, Netherlands, Romania, Serbia, Spain, Sweden, Turkey, Ukraine and United Kingdom 

More information can be found at https://www.top-employers.com/en/.