First launched in 2016, glo is one of our Smokeless Products and is now sold in 30 markets around the world.
Our glo devices heat specially designed tobacco and herbal consumables to a set temperature, producing an aerosol that contains glycerol, nicotine, and flavourings for inhalation.
In Japan, Heated Products, like glo, accounted for 44% of the tobacco product market between 2018 to 2023; domestic cigarette sales dropped by approximately 33% during this same time. Read more about this case study in the Omni™
We launched our first Heated Product in 2016. The device used resistive heating and took 40 seconds to reach “ramp-up” time – the moment it is ready for the consumer to use. Our latest devices now heat in under ten seconds, with some as quick as five, reflecting our innovation and ongoing drive to advance technology and elevate the experience for adult consumers.
Hello to Hilo
In 2025 we launched glo Hilo and Hilo Plus, our most premium device to date, featuring dual-heating technology with a combination of infrared and resistive heating delivered to the consumable through TurboStart™ Technology. Hilo represents the biggest breakthrough innovation in the history of glo.
Hilo is currently sold in Japan, Serbia, Italy, and Poland, and will reach future markets throughout 2026.
Hilo
An all-in-one heated product, Hilo is ready to use in just five seconds thanks to the innovation of our dual-heating mode.
Hilo Plus
Two-piece heated product consisting a charger pack and the EasySwitch™ heating pen, allowing the pen to be used on its own or with the charger park for extended use.
Consumables - Designed for Hilo
To support Hilo and Hilo Plus, two new exclusively designed consumables have been launched – virto™ and rivo™.
Both products feature uniquely engineered structures that enable precision heat transfer throughout the stick. They also incorporate StickSeal™ technology, which is designed to prevent the fall out of tobacco/rooibos fragments, meaning no cleaning is required2.
Hyper range
Hyper X2 was launched in 2022 and is our third iteration of the Hyper platform. It marked a move to a larger consumable, Demislim, which allowed us to deliver an improved sensory experience to our consumers.
Hyper Air followed in 2023, a sleek and elegant device that is 40% smaller than Hyper while still delivering 20 sessions on a full charge. Also launched in 2023, Hyper Pro was our first device to feature an AMOLED display screen for a more intuitive user experience. The hyper range uses our neo stick consumables.
Hyper Air
Hyper
Hyper Pro
For further reading in our science compendium, the Omni™
Notes:
1. Based on laboratory testing of newly manufactured devices. Charge time is based upon depleted battery to stated charge, charge time may vary due to battery age and location temperature.
2. Cleaning is not required to ensure the continued performance of the device
3. Based on laboratory testing of a fully charged device and may vary depending on an individuals usage behaviour