Capital Markets Day 2026

horizon 2026

BAT's 2026 Capital Markets Day was held on 29–30 September 2026, in Winston-Salem, North Carolina, U.S.

Our CMD is an opportunity to hear about the capabilities, the people, the belief, and the ambitions that are shaping our future, and why we are confident we will deliver long-term growth and value creation for all our stakeholders.

You can watch the webcast of Capital Markets Day 2026 with presenters including Tadeu Marroco, Chief Executive and other members of the Management Board from the link below.

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Presentations

Welcome

Victoria Buxton and David Waterfield

Presentation Transcript

Horizon 2030

Tadeu Marroco

Presentation Transcript

Changing Digital Landscape

Javed Iqbal

Presentation Transcript

Driving Consumer-Centric Growth – Transforming Insights & Foresights

Julian Prynn

Presentation Transcript

R&D and Innovation Ecosystem

Zafar Khan

Presentation Transcript

Building Our Brands

Luciano Comin

Presentation Transcript

Winning in Combustibles

Emma Dean

Presentation Transcript

New Categories Future-forward Portfolio Strategy

Anniek Kindts

Presentation Transcript

Beyond Nicotine – Roadmap to 2035 

James Barrett

Presentation Transcript

Q&A Morning Speakers 

 

Transcript

Belief Shaping & Behaviour Shifting through Tobacco Harm Reduction

Kingsley Wheaton and Danni Tower

Presentation Transcript

Transforming and Winning in the U.S.

David Waterfield

Presentation Transcript

AME – Multi-category in Action

Fred Monteiro

Presentation Transcript

APMEA – Growth Opportunity

Pascale Meulemeester

Presentation Transcript

Sustainable Shareholder Returns

Johan Vandermeulen

Presentation Transcript

Horizon 2030 – Closing Remarks

Tadeu Marroco

Presentation Transcript

Q&A Afternoon Speakers 

 

Transcript

Operational Excellence

Zafar Khan

Presentation Transcript

U.S. – Operational Excellence

Luciano Kirst

Presentation Transcript

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