At a glance
Our at-a-glance guide to BAT features key facts and figures about our business. It contains bitesize information around our performance, our targets and our transformation.
Our global business | BAT at-a-glance
As at 31 December 2025 (unless otherwise stated)
5
major product categories
£3,621m
Revenue from New Categories in 2025
34.1m
Consumers of our Smokeless products1
47,000+
employees with 137 nationalities
£25,610m
2025 revenue
£11,279m
2025 adjusted profit from operations2
AAA
CDP Rating for our 2025 disclosures3
36
fully integrated cigarette manufacturing facilities in 35 markets
In more detail
We’ve been around since 1902 and have evolved into one of the world’s leading consumer goods companies. We have strong foundations and are excited about our continuing transformation, our purpose to create A Better Tomorrow™ and our vision to Build a Smokeless World.
We have 47,000+ employees globally and operate across three regions: Americas & Europe (AME), Asia Pacific, Middle East & Africa (APMEA) and the U.S.
We have a clear purpose to create A Better Tomorrow™ and are committed to Building a Smokeless World.
We aim to become a predominantly smokeless business by 2035; to accelerate the growth of our Smokeless Products, reaching at least 50% of our revenues by 2035 and to have 50 million adult consumers of our Smokeless Products by 2030.
Our consumer-centric brand portfolio contains Smokeless product brands Vuse (Vapour), glo (Heated Products) and Velo (Modern Oral). Our Smokeless portfolio also contains Grizzly (Traditional Oral).
Our main combustibles brands are Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans. Key brands in the U.S. include Newport, Natural American Spirit and Camel.
- Group revenue* £25,610mn (+2.1%)
- New Category revenue* £3,621m (+7.0%)
- Adjusted profit from operations* +3.4%
- Adjusted diluted earnings per share* 340.5p (+3.4%)
- Smokeless products consumers1 34.1m
- % of revenue delivered by Smokeless 18.2%
* At constant rates - adjusted for Canada
1 Internal estimate - see page 40 of our latest results.
To find out more, visit our Results centre
Our new 2030 sustainability targets
This section presents our updated and new targets and ambitions for 2030. Our performance against these targets will be reported in our FY26 Combined Annual and Sustainability Report. The complete set of targets – along with details on updates, retirements, and resets – is available in our 2025 Sustainability Performance Data Book.
CLIMATE
Remaining committed to our science-based GHG emissions reduction targets, while acknowledging our dependency on local grid decarbonisation.
NATURE
Supporting our long-term resilience through targets for protecting and restoring the natural resources that we rely on.
CIRCULARITY
Broadening the scope of circularity targets, in line with our overall transformation strategy.
COMMUNITIES
Strengthening social and supply chain resilience through new targets for farming, supplier and employee communities.
60% absolute reduction in Scope 1 and 2 GHG emissions (versus 2020 baseline)1
WATER POSITIVE in our own operations2
50,000t reduction in total product material use4
90% of farming community households engaged in livelihood programmes in priority geographies
30.3% reduction in Scope 3 (Forest, Land and Agriculture) FLAG emissions (versus 2020 baseline)1
100% of prioritised water-stressed agricultural basins with water stewardship programmes
100% of New Category products and packaging launched with eco-design principles5
ZERO tolerance for child and forced labour in our supply chain8
42% reduction in Scope 3 industrial (non-FLAG) emissions (versus 2020 baseline)1
DEFORESTATION FREE across our primary deforestation-linked commodities3
100% Vapour devices to have removable batteries6
100% of prioritised non-tobacco suppliers engaged in our enhanced Human Rights Due Diligence Framework
>50% of energy used in own operations to be from low-carbon sources
65% of directly-contracted arable land adopting regenerative agriculture practices
100% of markets investing in consumer education programmes for the responsible disposal of our New Category products7
>85 Employee Engagement Index9
Notes:
- Compared to a 2020 baseline. Our near-term 2030 science-based targets comprise a 50% reduction in Scope 1 and 2 GHG emissions. We have set an updated corporate target of 60% reduction in Scope 1 and 2 GHG emissions, reflecting our ambition to go beyond our current Science-Based Target. The Scope 3 industrial (non-FLAG) GHG emissions target includes purchased goods and services, upstream transportation and distribution, use of sold products, and end-of-life treatment of sold products. The Scope 3 FLAG GHG emissions target includes FLAG emissions and removals. Combined, these targets comprised 77% of Scope 3 emissions in 2020. Due to the complexity of consolidating Scope 3 data from our suppliers and value chain, we report Scope 3 data one year behind other metrics. Refer to the BAT ‘Reporting Criteria’ for our full methodology: bat.com/reporting.
- Water Positive means BAT would return more water to the environment through restoration, replenishment and regeneration projects than it withdraws for its own operations.
- In-scope commodities (currently pulp and paper, tobacco, curing wood) are assessed for deforestation.
- Excludes materials where regulatory restrictions prevent reduction.
- Excludes single-use Vapour products. Eco-design principles guide the design and development of products with lower environmental impact, emphasising the use of renewable or recyclable materials, reducing CO2 emissions, and enhancing recyclability, durability, longevity and reusability.
- Excludes markets where regulatory constraints prevent battery removability.
- Excludes markets where regulatory constraints prevent implementation.
- Due to the complex and systemic nature of child and forced labour, this represents an ongoing ambition rather than a time-bound target.
- Employee Engagement Index focuses on employees’ connection to their organisation, marked by committed effort to achieve goals (being engaged) in environments that support productivity (being enabled) and maintained personal wellbeing (feeling energised).
Forward-looking statements
This document contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.
All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this document are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings "Forward-looking statements" and "Group Principal Risks" in the Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT).
Additional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, http://www.sec.gov and BAT’s Annual Reports, which may be obtained free of charge from the British American Tobacco website www.bat.com.
Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements
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+44 (0) 20 7845 1000