Vuse

Our vaping products heat an e-liquid to produce an aerosol (commonly referred to as “vapour”) without combustion, providing smokers an alternative to cigarettes.  

Vuse plays a major role in our transformation to become a predominantly smokeless business, and markets such as the United Kingdom show vaping as a successful part of a Tobacco Harm Reduction agenda. Between 2014 and 2023, smoking prevalence in the UK declined by 6.2% whilst adult vaping rates increased from 4.2% to 9.1%.

Read more about this case study in the Omni™.   

Designed for Excellence

Vuse products are crafted by experts in flavour and electronics and designed with consumers needs at the forefront; through our precision engineering and fundamental science we are committed to pushing the boundary of technology to improve our devices and our consumer’s experience. 

Our commitment to quality begins with selecting high-quality materials and building products with precision manufacturing, using the latest processes and materials. Our Vuse products undergo rigorous testing, with each product subjected to 1,000+ testing hours and are tested at independent laboratories to ensure Vuse devices meet high standards before reaching our consumers.

Vuse Ultra

Launched in 2025, Vuse Ultra is our most premium and advanced vaping product with Bluetooth® connectivity, providing our consumers superior personalisation of their vaping experience within a modern and stylish device.