Sustainability for Investors

Over the past decade, we’ve transformed our business and made strong progress toward our goals but building a smokeless world comes with challenges.

We believe evidence‑based regulation and strong enforcement are essential to reducing smoking rates. We work with public‑health authorities and regulators to help shape policies that support Tobacco Harm Reduction while protecting against underage access, environmental impacts, and advocating for high products standards.

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Our Group’s climate strategy is guided by our Low Carbon Transition Plan, aligned with the Paris Agreement’s 1.5°C pathway. We’re implementing science‑based targets and building a climate‑resilient supply chain.

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Our nature strategy is anchored on the mitigation hierarchy in line with the Science Based Targets Network’s (SBTN) AR3T framework, comprised by four steps: Avoid, Reduce, Restore/ Regenerate and Transform. This means that our commitment to nature goes beyond managing impacts and dependencies as we aim to contribute towards a Nature Positive* future by protecting, restoring, and replenishing ecosystems.

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Circularity is a key enabler to our transformation towards a Smokeless World. Our circularity strategy spans the entire product lifecycle, guided by eco-design principles that prioritise durability, low-carbon materials, and end-of-life recovery.

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At BAT, our communities are central to sustaining long‑term, responsible growth. From strengthening employee engagement and equity, to supporting farmers through diversification and training, to building capability and stronger standards across our supplier network.

Read about Communities