A Better Tomorrow™: Our purpose
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business
Find out moreA Better Tomorrow™ through strategy & action
We aim to progressively transform our portfolio by actively encouraging adult smokers to switch to less risky products compared to smoking
Find out moreA Better Tomorrow™ through science & research
Science and research are accelerating our Tobacco Harm Reduction mission
Find out moreA Better Tomorrow™ through brands & innovation
Purposeful brands and innovative products are helping to build A Better Tomorrow™
Find out moreA Better Tomorrow™ through sustainability & ESG
Reducing the health impact of our business by offering a range of alternative products and reducing our environmental & social impacts
Find out more
BAT published its 2023 Full Year Pre-Close Trading Update on Wednesday 6th December.
Results centre >Our transformation
World-class science powering progress
We never stand still. Research and Development is critical to the business, accelerating pioneering approaches to scientific innovation
Read more >
New Categories fuelling faster transformation
We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences
Read more >
Sustainability driving a greener tomorrow
We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy
Read more >
#BeTheChange People and culture
People are at the heart of our transformation. We want BAT to have excellent people, engaged teams and be a great place to work
Find out moreLatest news and stories
A decade of portfolio transformation at BAT
As we continue to build A Better Tomorrow™, this month we celebrated a decade of transformation across our New Categories portfolio.
Watch: Vuse Longitudinal Study Interim Results Overview
Measuring the Impact of Menthol and Tobacco-flavoured Vapour Product Use on Cigarette Smoking Cessation and Reductions
Latest news releases
2023 Second Half Pre-Close Trading Update
Reiteration of FY23 Delivery In Line with Guidance and Strategy Update; Trading update - ahead of closed period commencing 1 January 2024
Directorate Change
Serpil Timuray joins the Board of British American Tobacco p.l.c. as an independent Non-Executive Director with effect from 4 December 2023 and as a member of the Nominations and Remuneration Committees.
In the spotlight
2023 Half-Year Results
2023 Half-Year Results
Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results for the six months to 30 June 2023.
Bite-sized science - Vuse
Bite-sized science - Vuse
The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.
Sustainability leadership
Sustainability leadership
In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.
#BeTheChange
#BeTheChange
Our world is changing and BAT is transforming. Learn more about the journey we are on and how you can #BeTheChange! #ABetterTomorrow
Our purpose: To build A Better Tomorrow™
Our purpose: To build A Better Tomorrow™
See how BAT is building A Better Tomorrow™ by reducing the health impact of its business
Latest results, reports and research
Results centre
Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow™
Read more >
Annual reporting
Our first ever Combined Annual and ESG Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here
Read more >
Scientific research
For reduced-risk products to fully contribute to tobacco harm reduction, it’s essential that their reduced-risk status, compared to smoking, is adequately demonstrated by robust science
Read more >