British American Tobacco

Creating

Our purpose

Proud to B United at our R&D centre

Our colleagues in Southampton, UK, have brought some rainbow colour to their site in support of our LGBTQ+ community.

News and features

An evolved strategy with a clear purpose

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

Strategy Summary

Management Board Unplugged podcast

NEW EPISODE: Our podcast series sees our graduates in conversation with our senior leaders, who offer advice and insights into our business.

MB Unplugged

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO₂e emissions).

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.