British American Tobacco

Globe house

Creating a better tomorrow

Globe House lit in Pride colours

Our pride in our B United network

Our LGBTQ+ network continues to play a crucial role in our commitment to diversity and inclusion.  

Strategy Summary

An evolved strategy with a clear purpose

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

Mixing desk

Management Board Unplugged podcast

NEW EPISODE: Our podcast series sees our graduates in conversation with our senior leaders, who offer advice and insights into our business.

Jack Bowles

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).

Read this guide  to find out more about our evolved strategy and how we aim to build A Better Tomorrow.



Annual Report 2019

Annual Report 2019

Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.

Sustainability report

Sustainability reports

Find out how sustainability is front and centre of all that we do in our latest reports.

Modern slavery act

Human rights

Read about our approach to human rights in our Modern Slavery Statement.

Latest press releases

Latest news and features

Battle of Minds

Battle of Minds: our global internship case competition

Our global internship initiative continues to underscore our innovative approach to attracting and developing the best talent.

Watch video 03 July 2020
Our global internship initiative continues to underscore our innovative approach to attracting and developing the best talent.

The latest edition of Battle of Minds, our global competition focused on finding the brightest young business minds from around the world, wrapped up this week with the announcement of the winners at a virtual awards ceremony.

Following a tough selection process, which began at the end of 2019 with 413 business cases submitted from around the world, our judges Vivek Chaudhri, Global Head of Digital Innovation, Lisa Smith, Managing Director, Better Tomorrow Ventures, and Edward Forsdike, Head of Emerging Product Platforms, had the difficult decision of picking the team that would scoop the top prize.

In a virtual ceremony, Hae In Kim, Director, Talent and Culture, announced the team from Kenya as the overall winners with their business case for Envo-Plastic – the concept of a plastic waste recycling company which harnesses 3D printing technology to help provide affordable homes to low-income earners, with plastic waste as a major source of raw materials.

Envo-Plastic’s team members – Eric Bakuli, Gerald Ayieye and Anthony Mathu – will each receive a £3,000 voucher towards online education from some of the world’s top universities.

Speaking about Battle of Minds going ahead despite the lockdown difficulties surrounding COVID-19, Hae In Kim said: “We will continue to introduce innovative tools to advance our approach to early identification of future potential and drive accelerated talent development. I am super proud that our Talent Acquisition team was able to stage this competition virtually, a true definition of delivering results no matter the circumstances.”

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