British American Tobacco

Our transformation

Science

Omni™ – Forward Thinking for a Smokeless World

The Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

Innovation

New Categories fuelling faster transformation

We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences

Sustainability

Advancing Sustainability for A Better Tomorrow™

We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy

Our People
People

People and culture

People are at the heart of our transformation. We want BAT to have excellent people, engaged teams and be a great place to work

Latest stories and features

  • Dr Charles Gardner
    Stories and features
    20 August 2026

    The Smokeless Word: Live from the Lab - Dr Charles Gardner

    Dr Charles Gardner was once skeptical of tobacco harm reduction. Now he’s a tobacco harm reduction expert. He joins The Smokeless Word: Live from the Lab to discuss what changed his mind, the evidence shaping the debate, and why listening to people who have switched matters.

  • Thibault de Lary de Latour and Pippa Roden
    Stories and features
    6 August 2026

    The Smokeless Word - Pippa Roden and Thibault de Lary de Latour

    Two of BAT’s leading communications experts, Pippa Roden, Head of Corporate Comms: Planning & Deployment, and Thibault de Lary de Latour, Head of External Engagement for the Americas and Europe, join us to explore the synergy between messaging and regulatory strategy.

Latest press releases

  • Press release
    6 August 2026

    BAT Announces Management Board Changes

    BAT announces Management Board changes, with Pascale Meulemeester succeeding Luciano Comin as Chief Marketing Officer in March 2027 and Celina Li joining as Regional Director, APMEA designate from September 2026.

  • Press release
    30 July 2026

    Half-Year Report for the six months to 30 June 2026

    Half-Year Report for the six months to 30 June 2026 - H1 in line with expectations; Confident in Full-Year 2026 guidance

In the spotlight

RESULTS

2026 Half-Year Results

Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results for the six months to 30 June 2026.

2026 Half-Year Results

2026 Half-Year Results

RESULTS

Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results for the six months to 30 June 2026.

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SCIENCE

Bite-sized science - Vuse

The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.

Bite-sized science - Vuse

Bite-sized science - Vuse

SCIENCE

The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.

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SUSTAINABILITY

Sustainability leadership

In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.

Sustainability leadership

Sustainability leadership

SUSTAINABILITY

In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.

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PEOPLE

Tomorrow can't wait

Our world is changing and BAT is transforming. Learn more about the journey we are on and how tomorrow can't wait.

Tomorrow can't wait

Tomorrow can't wait

PEOPLE

Our world is changing and BAT is transforming. Learn more about the journey we are on and how tomorrow can't wait.

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TRANSFORMATION

Our purpose: To build A Better Tomorrow™

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business

Our purpose: To build A Better Tomorrow™

Our purpose: To build A Better Tomorrow™

TRANSFORMATION

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business

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Latest results, reports and research

Results

Results centre

Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow™

Reporting

Annual reporting

Our Combined Annual and Sustainability Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here

Science

Omni™ – Forward Thinking for a Smokeless World.

The Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.