A Better Tomorrow™ through science and innovation
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
Watch: Our purpose – A Better Tomorrow™
See how BAT is building A Better Tomorrow™ by reducing the health impact of its business
BAT commits to net zero emissions by 2050
We have signed up to the UN-backed Race to Zero campaign, committing to net zero emissions by 2050
Vuse becomes the number one global vaping brand
BAT announced that Vuse is now the number one global vaping brand by value share.
A Better Tomorrow™ Innovation Hub to launch in Italy
The hub will host a new manufacturing site for BAT’s New Category products, a digital boutique, innovation lab and centre of excellence for digital transformation and digital marketing.
Quarterly Science Updates
Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
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‘A critical year for tobacco harm reduction’
Read our Chief Marketing Officer Kingsley Wheaton's keynote speech at the Global Tobacco and Nicotine Forum (GTNF) in London.
Watch our Half-Year Results summary
Our animation runs through some of the highlights of our Half-Year Report for the six months to 30 June 2021.
Btomorrow Ventures: driving our transformation
Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.
Focus on innovation
How science and innovation are building A Better Tomorrow™
Using science to increase understanding
World-class science
Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly
Sustainability spotlight
Our moves to a more sustainable future will be catalysed by our people, culture and ethos
What ESG means to BAT
ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.
Accelerating our sustainability progress
Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.
Protecting human rights
Respecting and recognising fundamental freedoms.
Our progress and reports
Follow the growing momentum of our transformation in our suite of reports
Annual reporting
View our latest Annual Report as a PDF download, and access previous years' reports.
Sustainability reporting
Our ESG Report outlines how we are putting sustainability front and centre of our business.
Science & Innovation Report
This Science & Innovation Report showcases our latest scientific research into New Category products.
Latest news releases
Latest stories and features
The importance of effective tobacco harm reduction strategy
BAT’s Director of Scientific Research Dr David O’Reilly has contributed to the September edition of Tobacco Reporter magazine, writing about the importance tobacco harm reduction.
National Inclusion week: Jay’s story
As National Inclusion Week is marked in the UK, we catch up with one of B United’s leading lights, Jay Morris.
A Better Tomorrow™ Innovation Hub to launch in Italy
The hub will host a new manufacturing site for BAT’s New Category products, a digital boutique, innovation lab and centre of excellence for digital transformation and digital marketing.