British American Tobacco

Globe house

BAT’s 2020 preliminary results: available now


Proud of the progress we are making


Diversity and inclusion: key to our transformation


A Better Tomorrow™ through science and innovation


Putting sustainability front and centre

Jack Bowles

The next phase in our transformation

Our Chief Executive, Jack Bowles, shares his growth plans and ambitions for the next phase in the company’s transformation.

Globe House

Watch: CAGNY conference webcast and Q&A

Playback of webcast as our Chief Executive Jack Bowles outlines how BAT is accelerating its enterprise transformation

Kingsley Wheaton CNBC

Our full-year results in focus on CNBC

VIDEO: BAT’s A Better Tomorrow™ transformation story was the big talking point on the CNBC Europe news channel.

Jack Bowles

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).

Read this guide  to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

Annual Report 2019

Annual Report 2019

Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.

Sustainability report

Sustainability reports

Find out how sustainability is front and centre of all that we do in our latest reports.

Human rights report

Human Rights Report

Our Human Rights Report, released in December 2020, is an industry-first.

Latest news and features

Kingsley Wheaton CNBC

FYR 2020: our transformation story in focus on CNBC

BAT’s A Better Tomorrow™ transformation story was the big talking point on the CNBC Europe news channel, this morning.

Watch video 17 February 2021
BAT’s A Better Tomorrow™ transformation story was the big talking point on the CNBC Europe news channel, this morning.

Chief Marketing Officer Kingsley Wheaton appeared on CNBC Europe’s morning business show Squawk Box to discuss BAT’s 2020 preliminary results, which were released today (17 February).

At BAT, we are committed to our purpose of building A Better Tomorrow™ by reducing the health impact of our business through providing a range of enjoyable and less risky products. We continue to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. We encourage those who otherwise continue to smoke, to switch completely to scientifically-substantiated, reduced-risk alternatives.*

In the interview, Kingsley highlighted our growth in New Categories and earnings in the year to 31 December 2020. He said this “great performance”, amid the COVID-19 pandemic, was proof that our strategy is working.

He also drew attention to our ambition to have 50million consumers of our non-combustible products by 2030, adding that 10% of our revenues now come from non-combustible products. Kingsley said: “We had a great performance in that regard in 2020, gaining real momentum in the second half of the year when consumer adoption of our New Category products doubled vs the first half.

He added: “We have a unique, consumer-centric multi-category strategy. And what’s exciting is that it’s working and that we have momentum in all three of our New Categories (vapour, tobacco heating products and modern oral).”

On the topic of how COVID-19 has impacted businesses, Kingsley said BAT was very pleased to have grown revenue, profit and earnings in a year so affected by the pandemic.

He said: “[COVID-19] has enabled us to accelerate the transformation of our business. We’ve developed and invested in new capabilities and new ways of bringing our [New Categories] portfolio to consumers.

He added: “It’s enabled us to more radically shake-up the way we do business and underpin our transformation from a tobacco company to a company that’s more about technology.”

You can watch the full interview above. Click the link to read our preliminary results for the year ended 31 December 2020.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.