Tadeu Marroco, Chief Executive of British American Tobacco, discusses global corporate leadership, building a collaborative culture, and driving enterprise-wide transformation.
From joining BAT Brazil as a graduate recruit to taking the helm, Marroco’s 34-year journey has been shaped by continuous learning, adaptability, and an obsession with execution.
He joins Kingsley Wheaton to share the key roles and experiences that prepared him for the boardroom, the mindset required to navigate complex global markets, and his vision for BAT’s future.
Join Kingsley and Tadeu as they consider whether BAT will ever sell its very last cigarette and discuss why evidence-based regulation is essential for sustainable progress.