An economist’s case for evidence-based tobacco harm reduction policy: Professor Douglas Deng joins Dr James Murphy on The Smokeless Word: Live from the Lab.
From the lessons of Japan’s heated tobacco market to the challenge of misinformation in the age of AI, Professor Deng, Head of Next Generation Products Industry Studies at Yunnan University in China, sets out a compelling case for evidence-based THR policy.
Following the money, he examines what the move from combustible cigarettes to next-generation products means for public finances, and whether the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) has kept pace with smokeless products.
Join James and Professor Deng for a deep dive into the economics of tobacco harm reduction, and why innovation and regulation must go hand-in-hand.
