Reducing the toll that smoking tobacco has on populations worldwide.
That's the vision Joe Gitchell brings to The Smokeless Word: Live from the Lab.
Joining Dr James Murphy, the Pinney Associates CEO explores the global state of tobacco harm minimisation, how countries like Sweden, Japan and New Zealand are paving the way, and why tackling nicotine misperceptions demands differential policy, not just better communication.
From trust and collaboration to regulation and risk, tune in for a conversation about finding common ground and accelerating progress.