The Smokeless Word: Live from the Lab - Elaine Round

The Smokeless Word
9 July 2026
STORIES AND FEATURES

The Smokeless Word – Elaine Round

09 JULY 2026

Elaine Round, Senior Vice President of Scientific and Regulatory Affairs at R.J. Reynolds, on her journey into science, tobacco harm reduction and the evidence driving A Smokeless World.

A career in science rarely follows a straight line. For Elaine, it began with genetics research and a fascination with solving biological puzzles, and led to tackling one of public health’s biggest challenges from inside the industry.

In this episode, Elaine joins Dr James Murphy, BAT’s Director of Science and Research, to discuss what it takes to be a great scientist, the misperceptions surrounding nicotine and the science behind tobacco harm reduction. Join James and Elaine for a conversation on the science at the heart of BAT’s transformation.


The Smokeless Word is available on major streaming platforms and can viewed on YouTube and Spotify.

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