Supporting resilient rural communities starts with how we work alongside the people in our value chain.
On Rural Development Day, we’re reflecting on the role we can play in supporting the communities we work with.
At BAT, we work alongside farmers and other suppliers to support livelihoods, helping address systemic challenges and building resilience in the communities in which we operate.
We also draw on our long-standing presence in diverse regions to build trusted relationships, supporting initiatives such as crop diversification, improving health and safety standards, and skills development.
Discover more about our journey in the Sustainability section of our Combined Annual and Sustainability Report 2025 Combined Annual and Sustainability Report 2025.