glo Hilo Plus, Vuse Pro One Box and Vuse Ultra x McLaren have been recognised for excellence in product design in the Red Dot Award: Product Design 2026. The awards highlight BAT's growing design capability and commitment to creating products that combine innovation, functionality and user-centred thinking.
The Red Dot Awards are among the most respected honours in the global design industry, celebrating products that excel in innovation, functionality, usability and design quality.
While the awards recognise three individual products, they also represent something bigger – the evolution of design as a core capability within BAT. Today, BAT’s in-house design function spans industrial design, user experience, and sustainability, helping shape products across our portfolio.
Recognition from the world's leading design professionals
Every year, thousands of products from around the world are assessed by independent juries comprising experienced design professionals, who evaluate entries against criteria including innovation, usability, functionality and design excellence.
For BAT, participation in these awards is about more than recognition. It provides an opportunity to benchmark products against leading global brands and gain independent feedback from experts at the forefront of the design industry. The awards also demonstrate the importance of design in creating products that resonate with adult nicotine consumers.
More than aesthetics
Design awards are often associated with how products look, but Red Dot judges evaluate much more than appearance. Products are assessed on how effectively they work, how intuitive they are to use, and how successfully they improve the overall user experience.
That philosophy mirrors BAT's own approach to product design. Every aspect of the consumer experience – from ergonomics and usability to product features and interface design – is considered throughout the development process. The results are products that combine technology, functionality and design in ways that meet the evolving expectations of adult nicotine consumers.
Designing for the future
The three award-winning products are the result of collaboration across design, research and development, engineering and commercial teams. Together, they demonstrate how thoughtful design can elevate product experiences and deliver internationally recognised innovation.
As we continue to develop our Smokeless products, design remains central to how we translate consumer insights and technology into intuitive, functional and distinctive experiences for adult nicotine consumers.
Information about the Red Dot Award: Product Design 2026
The Red Dot Award: Product Design is one of the internationally established competitions for product design. Since 1955, it has recognised products that stand out for their high design quality.
At the core of the competition is the thorough evaluation by the independent Red Dot Jury. It examines all submissions in detail and discusses them regarding key aspects of good design – including function, usability, responsibility and aesthetic quality.
The jury is composed of internationally experienced experts from various disciplines. Submissions come from numerous countries and are assessed through a multi-stage evaluation process.