Two of BAT’s leading communications experts, Pippa Roden, Head of Corporate Comms: Planning & Deployment, and Thibault de Lary de Latour, Head of External Engagement for the Americas and Europe, join us to explore the synergy between messaging and regulatory strategy.
From the launch of Omni™ to the challenge of debunking nicotine myths, they share how their teams collaborate to cut through the noise, drive progress and earn trust in complex regulatory landscapes. They also discuss the global journeys that shaped their careers, who will emerge as the next global leader in tobacco harm reduction, and why we’re still only at minute four of the smokeless transition.
Join Kingsley, Pippa and Thibault for a deep dive into how BAT is communicating its transformation, and transforming how it communicates.