The Smokeless Word – Pascale Meulemeester

That’s the reality of Asia Pacific, Middle East and Africa (APMEA) - a region that houses 78% of the global population and 25/33 of the world's megacities.

In this episode, Kingsley is joined by BAT's new Regional Director APMEA, Pascale Meulemeester, for a fascinating deep dive into one of the world's most complex regions.

Drawing on over 20 years in confectionery, Pascale reflects on the surprising similarities between cocoa and tobacco supply chains and why she chose to switch to the latter industry at a pivotal, transformational moment in its history.

From natural disasters to regulatory complexity, this is a masterclass in leading through volatility.