The Smokeless Word – Donato Raponi

The Smokeless Word
16 April 2026
STORIES AND FEATURES

The Smokeless Word – Donato Raponi

16 APRIL 2026

The Smokeless Word heads into the heart of the EU tax machine with Donato Raponi.

After 37 years shaping EU tax policy, Donato knows Brussels from the inside out. In this episode, he provides a rare insider’s perspective on the EU tax system and the technical world of tobacco excise.

From using differentiated tax rates to put the EU on course to achieve Smoke Free 2040 to the unintended (criminal) consequences of high taxation, Donato provides an expert diagnosis on the upcoming revisions to the EU’s Tobacco Excise Directive.

Kingsley Wheaton and Donato Raponi

Join Kingsley and Donato for a Brussels deep dive - grounded in experience and hard-earned insight.


The Smokeless Word is available on major streaming platforms and can be listened to here or alternatively viewed on YouTube.

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