The Smokeless Word – Derek Yach

As one of the architects behind the modern global approach to tobacco control, Derek offers rare insight into the origins of the FCTC, sharing untold stories from its early negotiations, and explains why some of its most important clauses, including harm reduction, were never activated.  

Their conversation spans the failure of policymaking over the past decade, the nature of the messenger in communications and the WHO’s evolving role. Derek offers a frank assessment of where global tobacco control has faltered and where he sees hope for rapid change.