The Smokeless Word – Nike Örbrink

From her early political awakening at 18 to leading her party in Sweden’s capital, Nike shares her journey into public life, the challenges of representing a smaller party, and the unique pressures of modern politics. They also explore Sweden’s progress toward smoke-free status, the cultural role of snus, and how tobacco harm reduction policies could guide European regulation - all while touching on Nike’s life beyond politics, from football to pub quizzes.