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BAT and Accenture announce partnership to transform global operations and supply network

PRESS RELEASE

30 JULY 2025

BAT and Accenture announce partnership to transform global operations and supply network

  • BAT and Accenture form new strategic partnership to transform BAT’s business operations functions
  • BAT’s Global Business Solutions and Supply Network Operations will be the focus for the partnership
  • The partnership allows BAT to benefit from Accenture’s digital and global learning capabilities

British American Tobacco (BAT) has announced a global strategic partnership with Accenture as part of its drive to become a faster, more agile and technologically-driven business. This new collaboration is the latest example of BAT's wider strategy to partner with innovative leaders to build a stronger, more sustainable business for tomorrow.

As part of the strategic partnership, BAT will transform its Global Business Solutions function and Supply Network Operations. This collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth.

The agreement will also provide BAT with access to Accenture's comprehensive technological capabilities – including analytics and Agentic AI solutions – as well as its global learning capabilities, helping upskill BAT employees across the globe.

The transition of BAT’s Supply Network Operations is a strategic opportunity to bring world-class expertise to Accenture’s end-to-end supply chain and operations team and co-create a differentiated and market leading capability, at scale – powered by data, AI and tech.

Tadeu Marroco, BAT Chief Executive, said:
“At BAT, we are building a future-ready operating model – one that puts talent, technology and trusted partnerships at its core. This agreement is more than operational change - it is a step towards a new way of working: one which is interconnected, agile and underpinned by a digital ecosystem.

“This approach reflects a broader commitment to how BAT is evolving its business model, developing strategic partnerships with industry leaders with world-class expertise.”

Julie Sweet, Accenture Chair and CEO, said:
“BAT has a bold vision to evolve its business to a dynamic new operating model, and we are excited to serve as its reinvention partner. Through our collaboration, we will harness the power of technology, data, AI and our robust ecosystem of platform partners and share our deep expertise to help BAT modernise its operations and strengthen its agility and resilience.

“This new way of working, fueled by connected, strategic partnerships, will help BAT raise the bar for innovation, create value and drive sustainable growth.”

BAT’s strategic approach to partnerships is already delivering results across the business. From collaborating in R&D with global leaders like BYD and Smoore, to establishing the first CPG AI lab with DIFC in Dubai, BAT is consistently seeking out expertise that can drive innovation and enhance its capabilities.

Completion of this transaction is subject to receipt of relevant regulatory approvals and certain other matters.

Enquiries

 

Media Centre
+44 (0) 20 7845 2888 (24 hours) | press_office@bat.com | @BATplc

Investor Relations
Victoria Buxton: +44 (0)20 7845 2012 | IR_team@bat.com

Forward-looking statements

This release contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.

All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings “Cautionary Statement” and "Group Principal Risks " in the 2024 Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT). 

Additional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, http://www.sec.gov and BAT’s Annual Reports, which may be obtained free of charge from the BAT website www.bat.com.

Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.