Johnny Moloto, BAT’s Area Head of Corporate & Regulatory Affairs for Sub-Saharan Africa, joins us to discuss the severe economic and policy realities behind South Africa's illicit tobacco market.
With illicit trade estimated to account for up to 75% of the market and cost the public R100 million a day, Johnny explores its real-world consequences and why enforcement needs to move from commitments to prosecution. They also discuss how risk-proportionate regulation could help tackle the illicit market and support the shift towards a smokeless future across Africa.
Join Kingsley and Johnny for a conversation about illicit trade, enforcement and the opportunity for a smokeless future across Africa.