From leading cigarette brands to new categories of potentially reduced-risk products
Our portfolio reflects our commitment to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
We are a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.
For decades, we built our business on meeting the preferences of adult smokers with leading cigarette brands, superior products and market-leading innovations.
That remains the case today because cigarettes are still at the core of our business. They continue to be used by millions of adult smokers, despite the well-known health risks of smoking.
However, our world is changing.
It is widely accepted that most of the harm associated with tobacco is caused by inhaling the smoke produced by the burning of tobacco. That is why we are dedicated to the development and sale of alternative tobacco and nicotine products that don’t burn tobacco.
An unprecedented confluence of technology, societal change and public health awareness has created a unique opportunity to make a big leap forward in our long-held ambition to provide our consumers with new categories of potentially reduced-risk products.
Indeed, this is reflected in our corporate purpose today – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
With our global scale and the strength of our commitment, we are perfectly positioned to capitalise on this ambition: providing adult consumers with more choice, more innovation and potentially less risk.
We believe that by providing a range of high quality, innovative products, many millions of smokers will increasingly make the choice to switch.
Today, our portfolio of cigarette brands is complemented by a growing range of potentially reduced-risk products, which include:
With the addition of leading brands in the U.S., following the acquisition of Reynolds American Inc. in July 2017, as well as the growing importance and progress of our potentially reduced-risk products, we have established a portfolio of priority brands – our Strategic Portfolio.
This portfolio reflects our priority to provide consumers with new categories of potentially reduced-risk products, while recognising the continued importance of our conventional cigarette brands to adult smokers and to our business.
In November 2019, we announced that we are creating three global brands for our New Category product portfolio: Vuse for vapour products; Velo for modern oral products and glo for tobacco heating products. This will further accelerate the growth of our New Category business, creating fewer, stronger and more trusted international brands. This brand consolidation is set to be complete, on a phased basis, by the end of 2020.
We also have many international and local cigarette brands which, although not part of our Strategic Portfolio, remain popular in many countries in which we operate. These brands include Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi.
* Our vapour product Vuse, and oral products Grizzly, Camel Snus, Kodiak and Velo, as sold in the US, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.