Having launched our first Vapour product in 2013, 2022 marked a decade of portfolio transformation.
Chief Marketing Officer
Multi-category
portfolio of less risky products*† tailored to meet the evolving preferences of adult consumers
where our New Category products are available, offering adult smokers greater choice
glo and Vuse markets with
Take-Back schemes in place
target for operating waste going to landfill by 2025
to drive IMP and YAP compliance across our digital channels
adult consumers who have already chosen our reduced risk*† products
A Better Tomorrow™
For Consumers
Our consumers are at the core of everything we do and our success is underpinned by addressing their preferences, offering them a choice of enjoyable, innovative and less risky products*†
For Suppliers
Across the BAT Group, we work with thousands of different suppliers worldwide. Our suppliers are valued business partners and we believe, by working together, we can raise standards, drive sustainable practices, create shared value and build A Better Tomorrow™ for all.
For Customers
Our customers include retailers, distributors and wholesalers who are essential for driving growth and embedding responsible marketing practices.
An overview of our Products
Vapour products are handheld, battery-powered devices
that heat a liquid (called an e-liquid) to produce an inhalable
aerosol, commonly known as vapour. These products can
be either open or closed systems. Open systems offer a
customised vaping experience - using a refillable tank.
Closed systems work with disposable, pre-filled cartridges,
offering greater convenience.
Tobacco Heating Products (THPs) are a new category
of tobacco product designed to heat rather than burn
tobacco. They create an inhalable aerosol that contains
nicotine and are also known as 'heat-not-burn' products.
Modern Oral products are our smoke-free oral nicotine
products, sometimes called nicotine pouches, designed for use in the mouth. Consumers place a disposable nicotine pouch between their gum and upper lip where nicotine and flavours are released and nicotine is absorbed through the tissues lining the mouth.
Traditional oral products include snus and snuff. Snus is
a moist form of oral tobacco originating from Sweden.
It is available in loose form or as pouches. The tobacco
is typically mixed with water, salt and aromas.
The Group sold 605 billion cigarette sticks and 16 billion
OTP (stick equivalents) in 2022. The Group operates
in over 170 markets, with 41 fully integrated cigarette
manufacturing facilities in 39 markets.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.