Next-generation products
Leading the market in
next-generation products
We are researching, developing and promoting a range of innovative tobacco and nicotine products to enable adult consumers to have a choice of less risky alternatives to regular cigarettes.
Read moreBuilding shared value
Farming for
the future
We are committed to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf, benefiting rural communities and the environment.
Read moreRaising standards
A responsible
business
We aim to operate to the highest standards of corporate conduct and transparency, benefiting governments, consumers, the environment and our people.
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