Our year in review

Watch the story
of our year


Next-generation products

Leading the market in
next-generation products

We are researching, developing and promoting a range of innovative tobacco and nicotine products to enable adult consumers to have a choice of less risky alternatives to regular cigarettes.

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Building shared value

Farming for
the future

We are committed to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf, benefiting rural communities and the environment.

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Raising standards

A responsible

We aim to operate to the highest standards of corporate conduct and transparency, benefiting governments, consumers, the environment and our people.

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