Our responsibility is to work at all times to ensure that our marketing practices do not undermine efforts to combat underage tobacco consumption.

We will:

• Work to limit the exposure of underage people to the promotion and advertising of our brands and products;
• Ensure that the content of our marketing and advertising is not designed to appeal to underage people.

We should work together with retailers and others to reduce access to our products by people who are underage.

For our part, we will:

• Work with tobacco retailers to prevent underage access to our products;
• Work with relevant stakeholders to determine our role, if any, in other underage smoking prevention activities.

We see it as the responsibility of society as a whole, and specifically of governments, educators and parents to reduce underage use of tobacco products.

We will contribute by:

• Supporting education programmes where key stakeholders accept this as appropriate.