Message from our Director of Operations


At BAT, we’re on a purpose-led journey to build A Better Tomorrow™ by reducing the health impact of our business. By working together to achieve this purpose, we will deliver sustainable value for all our stakeholders.

The BAT of tomorrow will be a high-growth consumer goods company: global, consumer-centric, multi-category, with sustainability at our core.

Our Sustainability Agenda includes our environmental, social and governance (ESG) priorities. Crucially, our approach to sustainability applies not only to our own business operations, but also to our wider supply chain. This Code has been updated to reflect our shift to a multi-category portfolio of non-combustible products, our enhanced focus on ESG, and the ever-changing external environment.

The BAT Group works with a vast network of suppliers worldwide, from smallholder farmers, international leaf suppliers, and product materials suppliers, including our growing supply chain for consumer electronics and e-liquids for our New Category products.

We also work with numerous suppliers of indirect goods and services, such as professional services, marketing, and facilities management.

We know that many global issues, such as climate change and social inequality, cannot be addressed in isolation. Initiatives like the UN-backed Race to Zero global campaign, aiming for net zero value chain emissions by 2050, require collective action. By working together with our suppliers, contracted farmers and business partners on such initiatives we can develop solutions to bring about lasting change.

We recognise the critical roles our suppliers play in the Group’s overall success – they are valued business partners and we have many long-established and successful relationships.

A key part of this relationship is having the confidence to Speak Up if something feels wrong. BAT takes allegations of breach of this Code, and our Standards of Business Conduct, very seriously. So please speak up via the various channels mentioned in our Code if you know of, or suspect wrongdoing. I offer my personal assurance that all concerns raised will be treated in strict confidence. You will not face reprisals for speaking up, even if you are mistaken.

I believe that by working together with our suppliers through our supplier programme ‘A Better Tomorrow™, Together’, we can raise standards, drive sustainable practices, and create shared value.

Zafar Khan

Director of Operations
January 2022