Message from Jack Bowles


We are purpose-led

I’m proud to be leading the BAT Group on our bold purpose to build A Better Tomorrow™, which we will achieve by reducing the health impact of our business.

Delivering our purpose with integrity

How we deliver our business results is fundamental to delivering A Better Tomorrow™: acting ethically and in line with the values expressed by our ethos will deliver a long-term sustainable business that meets the expectations of our consumers, Employees, investors, and society as a whole.

It is therefore essential to our continued success that all of us are working to a consistent set of rules and standards of behaviour. We articulate these in our Standards of Business Conduct (SoBC), which have been in place since the early 1990s.

Every situation is different, and our SoBC cannot provide the answers to every dilemma or challenge. If you can’t find the answers you are looking for in our SoBC, or if you are not clear how to apply our SoBC to a particular situation, I encourage you to discuss it with your colleagues, Line Manager or LEX Counsel.


What you can expect from BAT

BAT will always support you to Deliver with Integrity.  If you suspect wrongdoing in our business, please report it to your manager, your LEX Counsel, a Designated Officer, or use our confidential Speak Up hotline.

BAT takes allegations of SoBC breaches very seriously, and I offer my personal assurance that all concerns raised will be treated in strict confidence. No one will face reprisals for speaking up.

I am committed to leading a company that prioritises Delivery with Integrity in everything we do, so that we can all take pride as we build A Better Tomorrow™.

Please make sure you read our SoBC.

Jack Bowles,

Group Chief Executive
January 2022