We are committed to conducting our affairs with honesty, integrity and transparency and we have clear policies and principles in place that set the standard for the way we do business. They cover everything we do, including employment, marketing, health and safety and human rights – and all our employees are required to comply with them.

These policies are constantly reviewed and refined. In 2016, for example, we launched a new Supplier Code of Conduct, partly to help all our suppliers meet our commitment to safeguarding human rights in our supply chain.

Our key policies are available to download at


Operating responsibly - high standards
score and ranked industry leader in the Responsible Marketing Policies category of the Dow Jones Sustainability Index in 2015
Responsible marketing
papers on our research published in peer reviewed journals since 2008
Tobacco products pose serious health risks, so it’s right that their marketing is regulated. But we also believe we should be able to communicate responsibly with adult consumers.

Our International Marketing Principles govern how we market our tobacco products, providing a consistent and responsible approach across the world. They are our minimum standard and we apply them even when they are stricter than local laws.

Central to these principles is our long-held commitment that our marketing is aimed only at adult smokers and is not designed to appeal to youth.

International Marketing Principles (472 kb) 
Our commitment to transparency is demonstrated through our long track record of openly reporting on our business.

We are clear about the health risks of our products and transparent about our R&D. We publish details of our scientific research programmes on our dedicated website, www.bat-science.com , submit the results of studies to peer-reviewed journals, and present at leading international conferences and events.

We are open about the fact that we seek to engage with regulators when it comes to developing policies around tobacco. Our global Principles for Engagement set out how we should do this and are available on our website.

Principles of Engagement (109 kb) 
As of 2015,
we had achieved a...
Reduction in C02 emissions
48% reduction in CO2e emissions from our 2000 baseline
Reduction in energy
17.5% reduction in energy use from our 2007 baseline
Minimising our impact
We recognise our responsibility to minimise our impact on the environment . This is vital to ensuring our business, local communities and ecosystems have access to the natural resources needed for a sustainable future.

It also makes good economic sense for us to use raw materials, energy and water in a sustainable way. We are constantly monitoring and seeking to reduce our direct environmental impacts, and developing new processes and procedures to make our operations more efficient.
Every year, around 600 billion cigarettes are traded on the black market – that’s up to 12% of global tobacco sales. This robs governments of around £30 billion in taxes annually.

That’s why we invest nearly £40 million each year to fight illicit trade . We work with governments, law enforcement agencies, the industry and international organisations to stop the criminal gangs behind this business.

As part of a 20-year cooperation agreement with the European Commission, we are providing funding of €134 million to combat illicit trade. In addition, as part of an industry group, we have signed an agreement with the United Nations to implement anti-illicit trade solutions that work across national borders.