We have been working with farmers for more than 100 years – agriculture is in our DNA. Farmers are crucial to our business and we have always said that if they thrive, we thrive – because we benefit from a secure supply of high-quality tobacco leaf.
We don’t own farms or employ farmers. Instead, we work as partners with some 90,000 contracted farmers worldwide.
We are committed to ensuring that all farmers who supply our tobacco leaf have prosperous livelihoods. Our specialist leaf technicians work in the field with farmers to help them improve crop yields, preserve soil and water while also providing access to new farming technologies.
We work with farmers to address the environmental impacts of tobacco growing. For example, our afforestation initiatives provide sustainable sources of the wood for tobacco curing. We also work to source locally available alternative fuels.
We are often involved in community projects, too – such as providing clean water and sanitation for farming communities in Bangladesh, or training and development for rural youth in Brazil.
We play a key role in addressing exploitative child labour in tobacco growing. We co-founded and are active members of the Eliminating Child Labour in Tobacco Growing Foundation
, which runs community projects to address the root causes of child labour.