British American Tobacco - Product categories

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Product categories

Product categories

Dedicated to stimulating the senses of adult consumers worldwide

Our portfolio reflects our commitment to meeting the evolving and varied needs of today’s adult consumer who seeks sensorial enjoyment for different moods and moments.


Our global Vapour brand is Vuse. Handheld, battery-powered devices that heat a liquid (called an e-liquid), Vapour products produce an inhalable aerosol, commonly known as vapour. These products can be either open or closed systems. Open systems offer a customised vaping experience – using a refillable tank. Closed systems work with disposable, pre-filled cartridges, offering greater convenience.

Tobacco Heating Products

Our flaghip Tobacco Heating Product (THP) is glo. A new category of tobacco product, THPs are designed to heat rather than burn tobacco. They create an inhalable aerosol that contains nicotine and are also known as 'heat-not-burn' products.

Modern Oral

Our leading Modern Oral brand is Velo. Sometimes called nicotine pouches, Modern Oral products are our smoke-free oral nicotine products that are designed for use in the mouth. Consumers place a disposable nicotine pouch between their gum and upper lip where nicotine and flavours are released and nicotine is absorbed through the tissues lining the mouth.

Traditional Oral

Traditional oral products include snus and snuff. Snus is a moist form of oral tobacco originating from Sweden. It is available in loose form or as pouches. The tobacco is typically mixed with water, salt and aromas.


Our combustible tobacco product (cigarettes) business is founded on understanding and meeting the preferences of adult smokers in all parts of the world. Despite the well-known health risks, millions of people worldwide continue to enjoy smoking conventional cigarettes.

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