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Media resources

Resources for media professionals

In this section of our media resource centre, you’ll find key information and image regarding BAT.

Click the boxes below to reveal our key group statistics, notes to editors boilerplate and some images that will help illustrate media professionals’ articles.

Key Group statistics

(Group subsidiaries, as at 31 December 2021)
£25,684 million
Adjusted profit from operations £11,150 million
Revenue from New Categories £2,054 million
Consumers of non-combustible products 18.3 million
Group cigarette and tobacco heating products (THP) volume 656 billion
Cigarette and THP value share growth +20 basis points
Vapour units volume 535 million
Modern oral 3.3 billion pouches
Major taxes paid* £41.1 billion
Markets in which we operate 175+
Points of sale 11 million+
Daily consumer interactions 150m+
BAT-owned manufacturing facilities 75
Employees 52,000+
Group charitable and CSI project contributions* £21 million+
Shareholders* (combined UK and South African registers) 108,467
Shareholders* (American Depositary Shares) 9,344

* As at 31 December 2020.

Notes to editors

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*†. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all packaging reusable, recyclable or compostable by 2025.

BAT employs over 50,000 people. The BAT Group generated revenue of £27.65 billion in 2022 and profit from operations of £10.5 billion.

The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk*† New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In the first half of 2023, we had 24 million consumers of our non-combustible products, a rise of 1.5 million on full year 2022.

Find out more about BAT.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Forward Looking Statements

This ’notes to editors’ contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.

All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings “Cautionary Statement” and "Group Principal Risks " in the 2021 Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT).

Additional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, and BAT’s Annual Reports, which may be obtained free of charge from the BAT website

Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.

Key BAT imagery

Click the links below to open zip files containing images of our directors, shots of our London HQ and the BAT logo.

All images contained within this section may not be downloaded, copied, or used in any way except as permitted by the conditions of use. By downloading, copying or otherwise using any of the images you agree to be bound by the conditions of use.

Management board profile pictures

Tadeu Marroco - Chief Executive (16.9mb) 
Javed Iqbal - Director, Digital and Information, and interim Group Finance Director (16.6mb) 
Jerome Abelman - Director, Legal Affairs and General Counsel (19.5mb) 
James Barrett - Director, Business Development (6.5mb) 
Luciano Comin - Marketing Director, Combustibles & New Categories (22.1mb) 
Michael Dijanosic - Regional Director, Asia-Pacific, Middle East and Africa (37.9mb) 
Zafar Aslam Khan - Director, Operations (6.0mb) 
Paul McCrory - Director, Corporate and Regulatory Affairs (5.9mb) 
Fred Monteiro - Regional Director, Americas & Europe (3.9mb) 
Dr. James Murphy - Director, Scientific Research (11.7mb) 
Johan Vandermeulen - Chief Operating Officer (17.3mb) 
David Waterfield - President and CEO, Reynolds American Inc. (3.52mb) 
Kingsley Wheaton - Chief Strategy and Growth Officer (15.2mb) 

Our London HQ

Globe House (54.1mb) 

BAT logo

RGB, CMYK and usage summary (2.8mb) 
Pictures featuring BAT Logo (44.1mb) 

Vuse carbon neutral voyage

Pictures showing voyage (15.5mb) 
Video showing voyage (20.1mb) 

Additional photography which captures the essence of our people and our business as we strive to build A Better Tomorrow™ can be found in our brand library .