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Conditions of use

Conditions of use


These terms and conditions of use ("conditions of use") govern your access to and use of BAT digital touchpoints, through which you use and access BAT-generated content. A "digital touchpoint" refers to any point of interaction through which you are in contact with BAT. It includes this website, operated by British American Tobacco p.l.c, and its social media channels.

Please read these conditions of use carefully as they govern your use of these digital touchpoints. By accessing the relevant digital touchpoint and/or the BAT-generated content, you agree to be bound by them. If you do not agree to be bound by these conditions of use you should not access or view the touchpoint and/or its content.

Please also note that you may engage with us through a BAT digital touchpoint that is provided through an externally-provided digital touchpoint. An example of this is where you engage with us on BAT social media channels made available on externally-provided social media platforms. These externally-provided digital touchpoints have their own terms and conditions of use which you will also need to comply with. You should review these terms, conditions and policies, which can be accessed via their websites or apps, before you engage with BAT. 

British American Tobacco p.l.c. reserves the right to update these conditions of use at any time at its discretion, and the date these conditions of use were last updated is displayed at the bottom of this page. You are advised to review these conditions of use each time you use the touchpoint, as you will be deemed to have accepted updates, if you continue to use the touchpoint and/or use or access its content after they have been posted.

To make these conditions of use easier to read, we use a few definitions. The terms “BAT”, “we”, “us” and “our” are used to refer to British American Tobacco p.l.c. The terms “the Group” and “The BAT Group” are used to refer to British American Tobacco p.l.c. and the group of companies constituting its direct and indirect subsidiaries worldwide.

These conditions of use contain seven sections, including this introduction. Other sections below provide a disclaimer relating specifically to financial services, information on privacy, information on how we use online behavioural tracking (i.e. Cookies), information about the external links that appear on the touchpoint, general provisions, and company information. These conditions of use (including the disclaimer relating to financial information) are made accessible (i) in the case of the website, from every page of the website; and (ii) for all other digital touchpoints, made available through the digital touchpoint (either on the digital touchpoint or via a link).

Any enquiries or complaints which you have in relation to these conditions of use and the touchpoint or relevant content should be made by using the Contact us facility.

Financial information disclaimer

The following financial information disclaimer applies at all times to the touchpoint and any BAT-generated content made on such touchpoint.

The information, materials and data provided on the touchpoint are solely for general information purposes.  They do not directly or indirectly constitute investment advice nor are they an invitation, offer, solicitation, inducement or recommendation to acquire or dispose of any investment or to engage in any other transaction in the companies mentioned, including investing in shares or other securities, or any other products or services or otherwise dealing in these or entering into a contract with BAT or any other company.

Such information, materials and data provided do not constitute investment advice and should not be relied upon in connection with any investment decision. They may contain forward-looking statements regarding the performance and financial condition of BAT or any other company. However, the past performance of BAT or any other company referred to on the touchpoint or via such content cannot be relied upon as a guide to its future performance. Actual results may differ materially from such forward-looking statements because of various risks, uncertainties and other factors. For example, rates of exchange may cause the value of underlying investments or products to go up or down and tax arrangements may change. All stock market-based investment is exposed to a degree of risk and the price of shares, and the income derived from them can go down as well as up and investors may not recoup the amount originally invested. You should always seek appropriate professional advice in relation to such matters. Please see also the general disclaimer of liability under the section headed ‘General Provisions’ below.

Cookie Notice

The following applies only where the touchpoint is a BAT website. Please see our Cookie Notice for information on BAT’s use of Cookies.

Links to external touchpoints, including website

The BAT touchpoint you have accessed may include links to externally-provided touchpoints which are subject to their own terms and conditions and privacy policies. We are not responsible for the content of these external touchpoints and we recommend that you familiarise yourself with the terms and conditions of such touchpoints before you engage with such touchpoints and their content. These links are provided solely for convenience to you.

No endorsement of any party, products or services is expressed or implied and accordingly BAT cannot accept any liability for the accuracy of, or otherwise in relation to, any content or the security of any activity carried out on such other touchpoints. You acknowledge and agree that we are not responsible or liable, directly or indirectly, for any damage, loss or cost caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on such linked touchpoints. Your use of such third-party touchpoints is at your sole risk.

Notwithstanding the foregoing, to the extent you use and access BAT digital touchpoints that are made available on external touchpoints (for example, where you engage with a BAT social media channel on an externally-provided social media network or platform), the financial information disclaimer above shall apply to the content provided through the BAT touchpoint and, to the extent applicable, the remainder of these conditions of use. For the avoidance of doubt, the BAT is not responsible for any user-generated content on any such external digital touchpoints.

If you choose to access external touchpoints using links provided on the BAT touchpoint, such external touchpoints may set a cookie. BAT does not have any control over the use of such cookies and you should refer to the terms and conditions of use and cookie policy of the particular third party touchpoints for further information.

BAT Media Section and Brand Library

The following applies only where the digital touchpoint is the BAT website.

  1. The images contained in the BAT Digital Assets Media Section ("Media Section") and the images, ppt, video footage or other content in the BAT Brand Library (“Brand Library”) are protected by copyright and other applicable intellectual property rights. Except as expressly permitted by these conditions of use, you may not download, copy, reproduce, publish, display, modify, adapt, or use any image in the Media Section or Brand Library, in whole or in part, in any way whatsoever.
  2. You may only use images from the Media Section or Brand Library if you are a credentialed or professional member of the news media or communications industry.
  3. You may use images from the Media Section or Brand Library for commercial purposes only in connection with print or online news stories about BAT in established news media or on established news media official channels or pages.
  4. All your permitted use of images from the Media Section or Brand Library must be accompanied by the statement: "Copyright Notice" ‘© 2021 BAT. All Rights Reserved’."
  5. Without limiting the generality of the foregoing, the following constitute specific prohibited uses of the content within the Media Section or Brand Library:
    • You may not use the content from the Media Section or Brand Library in any context that disparages BAT or its brands, products, employees or the BAT Group.
    • You may not alter the content from the Media Section or Brand Library except for cropping of an image of up to a maximum of 10% of its original size or modifying a colour/ RGB image to be black and white or grayscale. Any other modifications to the images require BAT’s prior written approval.
    • You may not remove any notice of copyright, trademark, or other proprietary right from any place where it is on or embedded in any image or content from the Media Section or Brand Library.
    • You may not use the content from the Media Section or Brand Library for any commercial purpose not affiliated with BAT.
    • You may not use content from the Media Section or Brand Library for any purpose that would impair BAT or BAT Group rights in the images (or any part thereof).
    • You may not sell, resell, license, or sublicense content from the Media Section or Brand Library.
  6. You acknowledge and agree that you are solely responsible for compliance with any local laws and regulations in connection with your use of the content from the Media Section or Brand Library and BAT gives no guarantees or warranties in respect of the same.
  7. BAT reserves the right to require you to change or discontinue use of an image from the Media Section or Brand Library at any time. You agree to comply with any such instructions promptly upon receipt of notice from BAT.
  8. Please contact BAT using the Contact Page with any queries you may have about the Media Section or Brand Library.

General provisions

  1. General

    The touchpoint is provided to you free of charge and, to the fullest extent permitted by law, without any warranties, express or implied, or guarantees unless specifically stated.

  2. Information

    The information contained in the touchpoint is intended for general information purposes only. Although BAT make reasonable efforts to update the information on the touchpoint, except as expressly provided for on the touchpoint, BAT is not responsible for the content or use of the touchpoint or any messages sent by you on the touchpoint via the contact pages and does not represent that the information is accurate, complete or up to date.

  3. Intellectual Property

    All material and content used as part of the touchpoint (including, but not limited to, text, images, web pages, sounds, software (including code, interface, and structure), and video, and the look and feel, design, and compilation thereof) on the touchpoint are owned or licensed by BAT and protected by copyright, trade marks, and other intellectual property rights which are vested in BAT and / or its licensors. You acquire no rights in the touchpoint other than the limited right to use the touchpoint in accordance with these conditions of use.

    You may not reproduce, transmit, offer for sale or sell or distribute, adapt, translate, modify, bundle, merge, share, or otherwise make available to any person, or create derivative works of, over any medium, any part of the touchpoint or its content, or use it for commercial purposes. However, you are permitted to print out or download information and content from the touchpoint for your own personal, non-commercial use only.  Other than as stated in these conditions of use, you may not make any part of the touchpoint available as part of another touchpoint, whether by scraping, crawling, hyperlink framing on the Internet or otherwise unless you have been authorised to do so in writing by BAT.

    This paragraph only applies where the digital touchpoint is a website. For terms specific to the Media Section and Brand Library, please see the section titled 'BAT Media Section and Brand Library' above. To the extent there is any conflict between these General provisions and the BAT Media Section and Brand Library terms, the BAT Media Section and Brand Library terms shall prevail.

  4. Your Access and Use of the Touchpoint

    BAT do not guarantee that the touchpoint will be free from viruses, available, accessible, error-free, or uninterrupted. Although BAT take reasonable steps to secure the touchpoint, you acknowledge that the internet is not a completely secure medium. You are responsible for configuring your information technology, computer programmes and platform to access the touchpoint. You should use your own virus protection software. If you download any content to your computer or take the content from the touchpoint in any other way, you do so at your own risk. BAT will not be responsible for any damage to your computer or any of the information on it.

    You shall not use the touchpoint for any illegal purposes and in particular agree that you shall not send, use, copy, post or allow any posting which is defamatory or obscene or which is abusive, indecent or in breach of the privacy of any person. You agree not to send any unsolicited promotional or advertising material, spam or similar materials or any volume messages which may interfere with the operation of the touchpoint or with the enjoyment of the touchpoint by other visitors. You must not misuse the touchpoint by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the touchpoint, the server on which the touchpoint is stored or any server, computer or database connected to the touchpoint.

  5. Restriction, Suspension and Termination

    If you are in breach of these conditions of use BAT may suspend or block your access to the touchpoint and refuse to provide you with any further access to it. Any such restriction, suspension, or termination will be without prejudice to any rights that we may have against you in respect of your breach of these conditions of use.

    BAT reserves the right at any time and without notice to enhance, modify, alter, suspend, or permanently discontinue all or any part of the touchpoint and to restrict or prohibit access to it.

  6. No Warranties; No Liability

    BAT publishes the touchpoint “as is” and “as available” without any warranty of any kind, express or implied, as to the operation of the touchpoint, the accuracy of the information or the products or services referred to on the touchpoint (in so far as such warranties may be excluded under any relevant law).  Except in the case of personal injury or death caused by its negligence or for fraud or fraudulent misrepresentation or any other liability that cannot be excluded or limited as a matter of law, neither BAT nor any other company in the BAT Group shall be liable for any losses or damage whether in contract, tort (including negligence) or otherwise and whether direct or indirect (including, without limitation direct or indirect loss of profits), consequential, incidental or special that may result from access or use of the touchpoint, howsoever arising.  Your sole remedy is to discontinue using the touchpoint.

  7. Indemnity

    You hereby agree to indemnify BAT against any costs, claims, losses and damages (including legal fees) incurred by or awarded against BAT arising out of or in connection with your misuse of the touchpoint or your breach of these conditions of use.

  8. Miscellaneous

    If any part of these conditions of use is found to be invalid, unlawful or unenforceable by a court of a competent jurisdiction, such part shall to that extent be severed from the remaining parts of these conditions of use which shall not be affected and remain in full force and effect.

    Any failure by BAT to exercise or enforce any right or provision of the conditions of use shall not constitute a waiver of such right or provision, and BAT shall still be entitled to use our rights and remedies at a later date or in any other situation where you breach these conditions of use.

    BAT may, at its option, cede, assign, or otherwise transfer any or all of our rights and obligations under the conditions of use to any third party or parties at any time.

    These conditions of use govern our relationship with you and represent our entire agreement with you.

  9. Law and Jurisdiction

    The conditions of use and the content of the touchpoint are governed by English law and you agree that the English courts shall have exclusive jurisdiction to settle any dispute that may arise out of or in connection with these conditions of use.

Company information

© British American Tobacco p.l.c. All rights reserved. Incorporated in England and Wales No. 3407696
Group registration VAT number: 239136950
Globe House, 4 Temple Place, London WC2R 2PG, United Kingdom
Phone: +44 (0)20 7845 1000

Please send legal notices to: British American Tobacco p.l.c., Globe House, 4 Temple Place, London WC2R 2PG. Please send all other correspondence in relation to the touchpoint (including any enquiries or complaints) to the Company Secretarial Department of British American Tobacco p.l.c., Globe House, 4 Temple Place, London WC2R 2PG.

Last updated: July 2022