We are BAT

Members of our team in Brazil outside our offices in Rio de Janeiro.

We are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

We hope ‘We are BAT’ helps you understand who we really are. How we operate; what it’s like to work for our company; and our clear purpose.

We are a leading global company

Global presence – our offices in Istanbul, Turkey.

We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies, proud of our history and excited about the opportunity to write an exciting new chapter in our success story.

We are a leading FTSE company with truly international credentials. Spread across six continents, our regions are the United States of America; Americas and Sub Saharan Africa; Europe and North Africa; and Asia-Pacific and Middle East.

Few consumer goods companies can claim over 150 million consumer interactions every day and distribution to 11 million points of sale across more than 180 markets.

There are more than 53,000 BAT people worldwide. Many of us are based in offices, factories, tech hubs and R&D centres, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.

Our heritage – and the foundation of our success – is in cigarettes. We believe our company has more than stood the test of time because we’ve always excelled at anticipating and meeting the preferences of our traditional consumers, adult smokers.

Today, consumers’ desires and tastes are evolving, while societal attitudes are changing. These changes are providing us with new opportunities we could not previously have imagined.

While cigarettes will be at the core of our business for some time to come, we aim to generate an increasingly greater proportion of our revenues from products other than cigarettes and thereby reduce the health impact of our business.

By building on our strong foundations, our purpose is to create A Better Tomorrow for all our stakeholders.


We are building A Better Tomorrow

Tobacco heating products feature among our portfolio of potentially reduced-risk products.

Today, we have a clear corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Today, we see new opportunities to capture consumer moments which have, over time, become limited by societal and regulatory shifts, and to satisfy evolving consumer needs and preferences.

So we have evolved our strategy to put a sharper focus on our New Categories of products, fuelled by investment from the continued delivery of our traditional tobacco business.

Our strategy is about anticipating and satisfying the ever-evolving consumer: providing pleasure, reducing risk, offering an increasing choice and stimulating the senses of adult consumers worldwide.

Alongside our traditional cigarette products, our portfolio now includes vapour and tobacco heating products, modern oral products, as well as traditional oral products such as snus and moist snuff.

Our ambition is to expand our portfolio with a wider range of products that allow us to capture the consumer moments previously associated with tobacco use, as well as satisfying evolving consumer needs.

This will deliver A Better Tomorrow for our consumers who will have a range of enjoyable and potentially less risky choices for every mood and moment; for society through reducing the overall health and environmental impacts of our business; for our employees by creating a dynamic and purposeful place to work; and for our shareholders by delivering sustainable superior returns.

We are encouraged by and proud of the progress we are making. And we are excited about what the future has in store.


We are shaping the future

Our R&D centre in Southampton, UK.

We’re investing billions in R&D, rolling out new products to new markets and transforming ourselves as part of our purpose to build A Better Tomorrow.

We’ve been on this journey for several years. We set an ambition to satisfy consumer moments in tobacco and beyond back in 2012 and launched our first vapour product not long after.

Since then, we have invested significant sums in research and development of New Categories of potentially reduced-risk products, including vapour, tobacco heating and modern oral products.

We have become a multi-category tobacco and nicotine products business with our New Categories embedded into the heart of our company, alongside our cigarette operations.

We have more than 1,500 scientists worldwide, who are predominantly focused on developing a pipeline of potentially reduced-risk products.

To realise their true potential, we also need to make these products available to adult smokers in as many markets as possible, and we are now rolling them out to countries worldwide. By the end of 2019, our vapour products were available in 27 markets and tobacco heating products in 17, with further expansion planned.

To achieve a step-change in New Categories, we are building new capabilities around the world focused on science, innovation and digital information.

Consumer preferences and technology are evolving rapidly, and we are staying ahead of the curve with our digital hubs, the creation of innovation centres and further development of our world-class R&D laboratories.

We are also leveraging the expertise of our external partners and are looking forward to exciting results from our venturing initiative.

The progress we have made gives us confidence to set a clear ambition for our future – to achieve at least £5 billion in New Categories revenues in 2025.

Building A Better Tomorrow is larger than BAT. Lasting change will only be achieved by a combination of similar commitments from companies like us and the support of regulators, public health bodies, politicians, media and academics.

Our role will be to make available high-quality products that are researched and produced to high standards and promoted responsibly – as we have always sought to do.


We are responsible

Members of our team in Malaysia.

As a leading multinational business, we understand our global impact, the importance of high standards of integrity and our evolving societal responsibilities.

As a result, we are moving from a business where sustainability has always been important, to one where it is front and centre in all that we do.

In today’s complex and challenging world, the policies, principles and programmes that guide how we work are more important than ever.

Just as we are committed to making a step change in our New Categories performance, we are also committed to making a step change in our sustainability ambition.

Recently, we have announced a number of stretching targets that we are confident will accelerate our purpose to deliver A Better Tomorrow for all our stakeholders, including:

  • increasing our consumers of non-combustible products to 50 million by 2030
  • achieving carbon neutrality by 20301 and accelerating our existing environmental targets to 2025

In today’s complex and challenging world, the policies, principles and programmes that guide how we work are more important than ever.

With operations and supply chains in many diverse and demanding environments around the world, protecting human rights is particularly important for us.

The United Nations Guiding Principles on Business and Human Rights are an integral part of our own wide-ranging Standards of Business Conduct, which we all sign up to, making a commitment, as individuals, to operate to the highest standards.

We also have extensive checks in place throughout our supply chain and a commitment to work with suppliers if issues around human rights – such as child labour – are raised.

Responsible marketing plays an important role in growing our business, and we ensure that ours is only directed at adult consumers. We support retailers with proof-of-age schemes and awareness training and engage with governments and call for minimum age laws if none already exist.

And as the industry changes, we have expanded our guidelines on youth access prevention to cover new category products too.

Making agriculture more sustainable is one of our key aims. As part of the industry-wide Sustainable Tobacco Programme, we’re helping leaf suppliers and our contracted farmers with issues such as water and soil management, use of agrochemicals and preventing child labour.

The programme is a good example of the close working relationships we have with those who help us produce and sell our products, and how we work as partners.


We are partners

One of the thousands of our contracted tobacco farmers we work with in Brazil.

We pride ourselves on the strength of our relationships with our contracted farmers, suppliers and retailers – crucial business partners who are vital to our success and the sustainability of our company.

We work directly with over 90,000 farmers worldwide and invest millions of pounds each year in leaf R&D. This helps us to develop new and innovative farming technologies and techniques, as well as safer, more efficient ways of working.

And our network of field technicians regularly visit farms to advise and train farmers, helping them grow tobacco and other crops, sustainably and successfully.

Of course, a global agricultural supply chain can be vulnerable to human rights issues such as child labour and understanding these challenges – and finding solutions – is central to our role.

Through our involvement with the industry-wide Sustainable Tobacco Programme, we review all our tobacco leaf suppliers. This is an important way of ensuring high standards are maintained and helps drive continuous improvements.

Our own programme THRIVE, allows us to take a more holistic approach to identifying and addressing long-term risks in agriculture, such as rural poverty and an ageing farming population.

These programmes also help us forge new alliances with many different stakeholders, ranging from a partnership in Brazil to help train young farmers, to work in Kenya to plant more trees and rehabilitate barren land.

We are also proud to be a founding member of the Eliminating Child Labour in Tobacco Growing (ECLT) Foundation, which works with governments, tobacco companies and local communities to tackle child labour.

Alongside this, we work with millions of small, independent retailers who in turn use the experience and expertise of our trade marketing teams to build successful businesses and ensure they play a vital role in preventing underage sales.


We are proud of our people

The offices of Reynolds American Inc., our U.S. subsidiary, which became part of our global Group in 2017.

We hope you’ve liked what you’ve read about us. Perhaps you’d even be interested in joining us? If so, you’d be part of something special – working for a leading global company with a clear vision to build A Better Tomorrow.

You’d also be joining a company with a clear ethos that underpins a future-fit culture that will allow us to deliver our vision. Our ethos is about being bold, fast, empowered, responsible and diverse.

The quality of our people is key to our continuing success, so attracting and developing talented people is a top priority.

Our focus is on building and inspiring diverse teams and on investing in skills and creating a working culture where passionate and driven people can thrive and reap the rewards of a fulfilling career.

Few other companies are as diverse as BAT. In our head office alone, there are around 80 different nationalities among the hundreds of people who work there.

We value this kind of diversity because it encourages innovation, creativity and different ways of thinking; it creates a fascinating place to work, with opportunities to collaborate with a wide range of people from various countries, cultures and with different perspectives.

We’re big on career progression for women and we’re proud to have strong female representation in our senior management teams. This progress has been driven by initiatives such as our Women in Leadership programme, while around half of our graduate intake each year is female.

We strongly believe in developing talented people from within the business and many of our appointments are promotions for ambitious people already here at BAT.

We stretch and support our people so that they can fulfil their potential. Our Global Graduate Programme, for example, includes exciting international work placements and is focused on developing our next generation of leaders.

We are also keen to attract the most talented people from outside BAT to complement and further strengthen our existing teams. They want to work for the best too, so we’re proud that in countries worldwide we’re seen as a leading employer – providing an engaging, innovative and dynamic work environment, as well as world-class learning and development opportunities.

We also know that many people want to join a business with a clear purpose that will allow them to make a difference and contribute to real change.

And as a company committed to leading change in our industry – and building A Better Tomorrow – this is precisely what we can offer.

Find out more about working at BAT by visiting our careers website .

We are BAT – our company video

The people who help make us the company we are today take centre stage in our company video, We are BAT.

  1. Based on Scope 1 and 2 carbon dioxide equivalent (CO2e) emissions.