We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies, proud of our history and excited about the opportunity to write an exciting new chapter in our success story.
We are a leading FTSE company with truly international credentials. Spread across six continents, our regions are the United States of America; Americas and Sub Saharan Africa; Europe and North Africa; and Asia-Pacific and Middle East.
Few consumer goods companies can claim over 150 million consumer interactions every day and distribution to 11 million points of sale across more than 180 markets.
There are more than 53,000 BAT people worldwide. Many of us are based in offices, factories, tech hubs and R&D centres, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.
Our heritage – and the foundation of our success – is in cigarettes. We believe our company has more than stood the test of time because we’ve always excelled at anticipating and meeting the preferences of our traditional consumers, adult smokers.
Today, consumers’ desires and tastes are evolving, while societal attitudes are changing. These changes are providing us with new opportunities we could not previously have imagined.
While cigarettes will be at the core of our business for some time to come, we aim to generate an increasingly greater proportion of our revenues from products other than cigarettes and thereby reduce the health impact of our business.
By building on our strong foundations, our purpose is to create A Better Tomorrow for all our stakeholders.