We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies, proud of our history and excited about the opportunity to write a new chapter in our success story.
We believe our company has more than stood the test of time because we’ve always excelled at anticipating and meeting the preferences of our consumers, adult smokers.
This is reflected at the heart of our strategy – in our vision to be the ‘world’s best at satisfying consumer moments in tobacco and beyond’. We’ll come to ‘and beyond’ shortly.
But first, let’s look at who we are – a truly international company, often among the top five companies on the London Stock Exchange and market leaders in more than 55 countries.
We strengthened our global presence even further in 2017 when we acquired Reynolds American Inc., making us one of the main players in the U.S. market too.
It’s exciting to be part of a business that spans the continents. But we’re also proud of our history and legacy in many individual countries where we’ve long been valued for our contribution to local economies.
There are 55,000 BAT people worldwide. Many of us are based in offices and factories, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.
Our heritage – and the foundation of our success – is in cigarettes. You’ll have heard of many of our world-famous brands like Dunhill, Lucky Strike, Kent, Pall Mall and Rothmans.
Smoking carries serious health risks but, despite being aware of this, hundreds of millions of people worldwide enjoy smoking and we will continue to provide them with high-quality products, marketed responsibly.
However, our world is changing. Now, many of our consumers have expectations beyond cigarettes and they are seeking new products that provide the pleasure of smoking and consuming nicotine, but with reduced risks.
We see this as an opportunity. A chance to make a huge leap forward in our long-held ambition to provide our consumers with potentially reduced-risk products – an ambition we’re calling Transforming Tobacco.