We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies. We are proud of our history and excited about our transformation journey to build A Better Tomorrow™ by reducing the health impact of our business.
We are a leading FTSE company with truly international credentials. Spread across six continents, our regions are the United States of America; Americas & Europe (AME) and ) and Asia Pacific, Middle East & Africa (APMEA).
There are more than 50,000 BAT people worldwide. Although we have had to adapt how and where we work from since the start of 2020, many of us are based in offices, factories, tech hubs and R&D centres, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.
Our heritage – and the foundation of our success – is in cigarettes.
However, we recognise the world is changing. We now have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
- Committing to providing adult consumers with a wide range of enjoyable and less risky products
- Continuing to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit
- Encouraging those who otherwise continue to smoke, to switch completely to scientifically-substantiated, reduced-risk alternatives*†
- Tracking and sharing progress of our transformation.
Our ambition remains to have 50 million consumers of our non-combustible products by 2030 and to accelerate the growth of our New Category revenues at a faster rate than our total revenue, reaching £5billion in 2025. We have already made good progress towards these targets: we increased consumers of non-combustible brands by 4.2million, reaching 22.5million by the end of 2022, and revenue from these products now accounts for 14.8% of Group revenue.
We continue to accelerate our transformation journey to create A Better Tomorrow™ for all our stakeholders.