British American Tobacco - Reduced-risk products*†

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Reduced-risk products*†

We’re evolving our portfolio with a wider choice of products

Our growing range of reduced-risk*† products includes our vapour, tobacco heating products, and modern and traditional oral products, which include oral tobacco and nicotine products.

It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco.

That is why we are dedicated to the development and commercialisation of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine to the user and offer smokers an enjoyable, reduced risk alternative.

Our portfolio of non-combustible, reduced-risk products (RRPs) currently comprises three categories of products*†:

  • Vapour products
  • Tobacco heating products (THP)
  • Modern oral products, including tobacco-free nicotine pouches.
    It also includes traditional oral products, including moist snuff and snus.

We’re setting ourselves ambitious targets: we aim to grow our annual revenue from new categories to £5 billion by 2025 and to have 50 million consumers using our non-combustible products by 2030.

Vapour products

Vapour productWe are one of the world’s leading vapour companies.

Vype, our flagship vapour brand, is now present in most major vaping products markets. We launched our first Vype product in 2013 and today our range provides a choice of different types of vaping systems.

In the US, R.J. Reynolds Vapor Company was formed in 2012 and now offers market-leading Vuse vapour products.

Find out more about Vapour products.

Tobacco heating products

Tobacco heating productOur flagship tobacco heating product – glo – was designed in the UK through a process that involved more than 100 experts across five continents, including scientists, engineers, product designers, tobacco specialists and toxicologists.

We launched glo in Japan in December 2016 and we’re pleased with the progress it’s made since then and in its other launch markets.

We also have glo Hyper, which features our advanced induction heating technology along with our signature boost feature. glo Hyper is specifically designed and optimised to work with the new Neo demi-slim range.

Find out more about Tobacco heating products.

Modern and traditional oral products

Modern oral productWe have long sold snus in Sweden and Norway, but following the acquisition of Reynolds American Inc.(RAI) in July 2017, we significantly increased the size of our oral tobacco and nicotine products range with the addition of leading snus and moist snuff brands in the U.S, including Grizzly In July 2019, R.J. Reynolds Vapor Company, an operating company of RAI announced the expansion of its Modern Oral portfolio with Velo and with the acquisition of the nicotine pouch product assets of Dryft Sciences, LLC (Dryft) in 2019.

Find out more about Modern and traditional oral products.

Brand consolidation

In November 2019, we announced that we are creating three global brands for our New Category product portfolio: Vuse for vapour products; Velo for modern oral products and glo for tobacco heating products. This will further accelerate the growth of our New Category business, creating fewer, stronger and more trusted international brands. This brand consolidation is set to be complete, on a phased basis, by the first half of 2021.

Product pipeline

We’re making good progress, but this is just the beginning. Our research and development, led by many hundreds of scientists across the world, is creating an exciting pipeline of reduced-risk products.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. 
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

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