Modern and traditional oral products

Oral tobacco and nicotine products providing a modern alternative to conventional cigarettes

Our modern and traditional oral tobacco and nicotine products, provide further potentially reduced-risk product alternatives.

What are oral tobacco and nicotine products?

Modern and traditional oral brands Oral tobacco and nicotine products remain popular in countries such as Sweden, Norway and the U.S, where we have a number of brands.

Products include snus, moist snuff and tobacco-free nicotine pouches all of which are placed under the lip so that the nicotine can be absorbed by the body.

Traditional oral products


Today, BAT sells traditional oral products in various forms:

  • loose snus that the user forms into portions.
  • pre-moulded snus portions.
  • loose snus prepacked into small pouches.

We have long sold snus in Sweden and Norway through our Fiedler & Lundgren business whose brands include Granit and Mocca.

With the acquisition of Reynolds American Inc. (RAI) in July 2017, we significantly increased the size of our oral tobacco and products range with the addition of leading snus and moist snuff brands in the U.S.

The R.J. Reynolds Tobacco Company introduced Camel snus, a premium pouched snus product in 2006 and now markets it nationwide.

Moist snuff

The RAI companies also include the second largest smokeless tobacco manufacturer in the U.S., American Snuff Company, LLC, which offers consumers a range of differentiated oral tobacco products, primarily moist snuff. Its range includes Grizzly, its flagship moist snuff brand and one of the best-selling brands in the category, and the premium moist snuff brand, Kodiak.

Modern oral products

This is our most recent innovation across oral products – white in colour and offering consumers a satisfying nicotine experience with a range of different flavours

In a fast-moving world that continuously calls for improvement and variety, the demand for innovative oral products continues to grow. Responding to consumer demand, BAT developed a line of products with different flavours and nicotine levels.

Our modern oral products include Epok, a white tobacco pouch, and Lyft and Velo, which contain nicotine but no tobacco.

In November 2019, we announced that we are creating three global brands for our New Category product portfolio, with our modern oral products moving to Velo. This brand consolidation is set to be complete, on a phased basis, by the end of 2020.

Nicotine replacement therapy products

RAI companies Niconovum USA, Inc. and Niconovum AB market nicotine replacement therapy products in the United States and Sweden respectively, under the Zonnic brand. Zonnic nicotine replacement therapy gum is available in approximately 40,000 retail outlets across the U.S. In Sweden, Zonnic products include tobacco-free nicotine pouches.

* Our oral products Grizzly, Camel Snus, Kodiak and Velo, as sold in the US, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.