Modern and traditional oral products

Oral tobacco and nicotine products providing a modern alternative to conventional cigarettes

Our modern and traditional oral tobacco and nicotine products, provide further potentially reduced-risk product alternatives.

What are oral tobacco and nicotine products?

Oral tobacco and nicotine products are popular in countries such as Sweden, Norway and the U.S, where we have a number of brands.

Products include snus, moist snuff and tobacco-free nicotine pouches all of which are placed under the lip so that the nicotine can be absorbed by the body.

Traditional oral products


Today, BAT sells traditional oral products in various forms:

  • loose snus that the user forms into portions.
  • pre-moulded snus portions.
  • loose snus prepacked into small pouches.

We have long sold snus in Sweden and Norway through our Fiedler & Lundgren business whose brands include Granit and Mocca.

With the acquisition of Reynolds American Inc. (RAI) in July 2017, we significantly increased the size of our oral tobacco and products range with the addition of leading snus and moist snuff brands in the U.S.

The R.J. Reynolds Tobacco Company introduced Camel snus, a premium pouched snus product in 2006 and now markets it nationwide.

Our Camel Snus product is currently undergoing a process with the US FDA to be classified as a modified-risk tobacco product, which we expect to be completed in 2020. If our application is accepted, we will be able to communicate the health benefits of switching from cigarettes to Camel Snus directly to consumers.

Moist snuff

The RAI companies also include the second largest smokeless tobacco manufacturer in the U.S., American Snuff Company, LLC, which offers consumers a range of differentiated oral tobacco products, primarily moist snuff. Its range includes Grizzly, its flagship moist snuff brand and one of the best-selling brands in the category, and the premium moist snuff brand, Kodiak.

Modern oral products

In recent years, a new category of modern oral products has emerged. These come in the form of nicotine pouches that are placed under the lip so that nicotine can be absorbed by the body.

Our modern oral products are white in colour and contain high purity nicotine, water and other high-quality food-grade ingredients, including eucalyptus and pine tree fibres, flavouring and sweeteners.

In a fast-moving world that continuously calls for improvement and variety, the demand for innovative oral products continues to grow. Responding to consumer demand, BAT has developed a line of products with different flavours and nicotine levels and has become market leader in this emerging category.

Our modern oral products include Epok, a white tobacco pouch, and Lyft and Velo, which contain nicotine but no tobacco.

In November 2019, we announced that we are creating three global brands for our New Category product portfolio, with our modern oral products moving to Velo. This brand consolidation is set to be complete, on a phased basis, by the end of 2020.

Nicotine replacement therapy products

RAI companies Niconovum USA, Inc. and Niconovum AB market nicotine replacement therapy products in the United States and Sweden respectively, under the Zonnic brand. Zonnic nicotine replacement therapy gum is available in approximately 40,000 retail outlets across the U.S. In Sweden, Zonnic products include tobacco-free nicotine pouches.

* Our oral products Grizzly, Camel Snus, Kodiak and Velo, as sold in the US, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.