People and culture
Inspiring, challenging and diverse
The quality of our people is a major reason why our Group continues to perform well – and why we are so excited about the future as we work together to deliver our purpose to build A Better Tomorrow™.
The accelerated pace of transformation both in our industry and the organisation demands that our people are ambitious, courageous and resilient; that they learn quickly and are responsive to opportunities; and that they continue to drive and own results.
As our organisation evolves, we continue to focus on these traits and on what has served the Group well through its history – having a culture of passionate owners and having people who lead and inspire each other for the journey ahead.
Having a talented workforce has become one of the most critical factors in our industry. We want BAT to have excellent people, engaged teams and be a great place to work. After all, it is our people who deliver our Group strategy.
As competition for good people intensifies, we need to build a strong and clearly differentiated reputation as an employer. For many people, the attractions of a rewarding career with a major international business that values their contribution and supports their professional learning and development, are key factors in their decision to work for us.
Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.
The way our people operate is embodied in the BAT Ethos, which underpin our culture and guide how we deliver our strategy.
The culture of the Group is about developing talent from within, stretching and supporting the high performing managers who will lead the delivery of our strategy.
When we do recruit externally, we actively seek those who will provide additional knowledge and skills that will strengthen our teams and ultimately make us a stronger business. We continue to enhance our internal capabilities to engage and recruit those people who will help us win in growth markets and growth categories, including reduced-risk*† products.
Our new employer brand – ‘Be the Change’ was launched in 2021 and has a strong presence across social media channels, including LinkedIn, Facebook and Instagram. We are a leader in our industry in social media engagement and have moved ahead of several top FMCG companies. We also revamped our global careers website careers.bat.com last year with round-the-clock support in 14 languages
Providing a safe place to work, protecting our employees’ wellbeing and listening to their views are also fundamental.
In short, we want a stretching and supportive culture founded on personal commitment and responsibility that attracts, engages and retains the most talented and diverse people.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.