British American Tobacco - Our people

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Our people

Our people

Inspiring, challenging and diverse

We are proud of our people, whose individual passion, commitment and specialist skills make the difference as we build A Better Tomorrow™.

Ambition, courage and resilience. These are the qualities we seek in our people. The accelerated pace of transformation in our industry and the business demands it. We expect that people learn quickly, are responsive to opportunities and that they continue to drive and own results.

As we evolve, we continue to focus on these traits and on what has served us well throughout our history – having a culture of passionate owners and having people who lead and inspire each other for the journey ahead.

We want excellent people, engaged teams and be a great place to work. After all, it is our people who deliver our strategy.

Our approach

Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.

The way our people operate is embodied in the BAT ethos, which underpins our culture and guides how we deliver our strategy.

Our culture is about developing talent from within, stretching and supporting the high performing managers who will lead the delivery of our strategy.

When we do recruit externally, we actively seek those who will provide additional knowledge and skills that will strengthen our teams and ultimately make us a stronger business. We continue to enhance our internal capabilities to engage and recruit those people who will help us win in growth markets and growth categories, including reduced-risk*† products.

Our global careers website  features round-the-clock support in 14 languages

Providing a safe place to work, protecting our employees’ wellbeing and listening to their views are also fundamental.

In short, we strive for a stretching and supportive culture, founded on personal commitment and responsibility that attracts, engages and retains the most talented and diverse people.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

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A Better Tomorrow

‘The transformation is real, and we are delivering tangible change’

Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.

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