British American Tobacco

Globe house

Creating a better tomorrow

DJSI

We're in the DJSI for a 19th consecutive year

VIDEO: BAT is also the only tobacco company listed in the prestigious Dow Jones Sustainability Indices World Index.

Strategy Summary

An evolved strategy with a clear purpose

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

FT Diversity

BAT named as FT Diversity Leader again

VIDEO: We are proud to have been named as a Diversity Leader by the Financial Times for a second consecutive year.

Jack Bowles

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).

Read this guide  to find out more about our evolved strategy and how we aim to build A Better Tomorrow.



Annual Report 2019

Annual Report 2019

Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.

Sustainability report

Sustainability reports

Find out how sustainability is front and centre of all that we do in our latest reports.

Modern slavery act

Human rights

Read about our approach to human rights in our Modern Slavery Statement.

Latest news and features

FT Diversity Index

BAT named as FT Diversity Leader again

VIDEO: We are proud to have been named as a Diversity Leader by the Financial Times for a second consecutive year.

Watch video 27 November 2020
Diversity and inclusion are a key part of BAT’s heritage, which goes back 120 years.

So we are proud to have been named as Diversity Leaders by the Financial Times for a second consecutive year.

The prestigious FT Diversity Leaders report recognises the top 850 companies across 16 European countries that have achieved a diverse and inclusive workplace. Areas assessed include: Gender balance; sexual orientation; and a workforce comprised of an ethnic and social mix that reflects wider society.

Attracting and retaining an increasingly diverse workforce, and providing a welcoming, inclusive working environment is a key driver in our transformation journey to build A Better Tomorrow.

And we have set ourselves new diversity and inclusion ambitions to achieve by 2025. These include:

  • Increasing the number of women in senior leadership teams to 40%
  • Increasing the number of women in management roles to 45%
  • Achieving a 50% spread of nationalities within key leadership teams to better mirror BAT’s consumer base.

Find out more in our news release and by watching the video above.

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