Our corporate logo

An updated logo befitting our company today

Our new corporate logo was unveiled by our Chief Executive Jack Bowles during a Capital Markets webcast in March 2020.

BAT Logo The logo, along with a new brand identity, reflects changes in the world around us and our business.

For decades, our previous leaf logo has served the company well as a strong symbol of a world-leading tobacco company.

Today, however, our purpose has evolved as we aim to reduce the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Our dynamic new logo reflects our company today and our journey ahead: a unification of our international and American businesses as well as the representation of our multi-category portfolio.