British American Tobacco - About us

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About us

Founded in 1902, our company continues to go from strength to strength thanks to market-leading brands, a successful strategy, talented people and our purpose to build A Better Tomorrow™.

Our purpose and strategy

At the heart of our evolved strategy is our purpose to build A Better Tomorrow™ for all our stakeholders.

We are BAT

Our purpose is to Build a Better Tomorrow™ by reducing the health impact of our business.

A sustainable approach

Sustainability it is front and centre in all that we do.

World-class science

We've been at the forefront of industry science for more than 60 years.

Tobacco harm reduction

Why harm reduction matters.

People and culture

Great people are key to our success and we’re proud to be recognised as one of the world’s top employers.

Meet the Board

Meet the people driving the strategic direction of our company.

Corporate governance

We are committed to good corporate governance across all aspects of our business.

Our history – a timeline

We were founded in 1902 – find out what’s happened in the past 119 years.