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Our Purpose
 

Watch: Our purpose – A Better Tomorrow™

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business

Latest
 

BAT commits to net zero emissions by 2050

We have signed up to the UN-backed Race to Zero campaign, committing to net zero emissions by 2050

Latest

Vuse becomes the number one global vaping brand

BAT announced that Vuse is now the number one global vaping brand by value share.

A Better Tomorrow™ Innovation Hub to launch in Italy

The hub will host a new manufacturing site for BAT’s New Category products, a digital boutique, innovation lab and centre of excellence for digital transformation and digital marketing.

Quarterly Science Updates

Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
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‘A critical year for tobacco harm reduction’

Read our Chief Marketing Officer Kingsley Wheaton's keynote speech at the Global Tobacco and Nicotine Forum (GTNF) in London.

Watch our Half-Year Results summary

Our animation runs through some of the highlights of our Half-Year Report for the six months to 30 June 2021.

Btomorrow Ventures: driving our transformation

Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.

Focus on innovation

How science and innovation are building A Better Tomorrow™

World-class science
World-class science

Using science to increase understanding

World-class science

Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly

Sustainability spotlight

Our moves to a more sustainable future will be catalysed by our people, culture and ethos

What ESG means to BAT

ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.

Accelerating our sustainability progress

Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.

Protecting human rights

Respecting and recognising fundamental freedoms.

 

Our progress and reports

Follow the growing momentum of our transformation in our suite of reports

Annual reporting

View our latest Annual Report as a PDF download, and access previous years' reports.

Sustainability reporting

Our ESG Report outlines how we are putting sustainability front and centre of our business.

Science & Innovation Report

This Science & Innovation Report showcases our latest scientific research into New Category products.

Latest stories and features

Dr David O'Reilly
News feature 29 September 2021

The importance of effective tobacco harm reduction strategy

BAT’s Director of Scientific Research Dr David O’Reilly has contributed to the September edition of Tobacco Reporter magazine, writing about the importance tobacco harm reduction.

Jay
News feature 29 September 2021

National Inclusion week: Jay’s story

As National Inclusion Week is marked in the UK, we catch up with one of B United’s leading lights, Jay Morris.

Trieste innovation hub
News feature 28 September 2021

A Better Tomorrow™ Innovation Hub to launch in Italy

The hub will host a new manufacturing site for BAT’s New Category products, a digital boutique, innovation lab and centre of excellence for digital transformation and digital marketing.

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