Who we are
We are BAT
We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky*† products for our consumers.
Our business
Founded over 120 years ago, BAT is a global business with a rich heritage. We sell five main categories of products: Vapour, Heated Tobacco, Modern Oral, Traditional Oral and combustible cigarettes
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At a glance
Get a sense of our truly global scale, our business results and our targets to build A Better Tomorrow™
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Our ethos
We want our people to be bold, fast, empowered, responsible and diverse. Our ethos is designed to enable this and to build a future-fit culture
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Inspiring, challenging and diverse
The quality of our people is a major reason why BAT continues to perform well – and why we are so excited about the future as we work together to transform our business
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Our leadership
Meet the leaders who drive our business, guide our strategy and lead our people
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Our corporate governance
Good corporate governance is essential to achieving our business objectives
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We are proud of our partners
Our collaboration with McLaren is rooted in advanced technology and innovation, supporting our purpose to deliver A Better Tomorrow™
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‘The transformation is real, and we are delivering tangible change’
Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.
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