British American Tobacco - New Innovation Hub opens in Italy

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Trieste innovation hub

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23 June 2023

New Innovation Hub opens in Italy

BAT has officially opened a new Innovation Hub in Trieste, Italy. The €500 million investment, over five years, demonstrates BAT’s commitment to the sustainable growth of its New Category products.

The Hub incorporates laboratories, production offices, technical rooms and twelve production lines for New Category products, making BAT the first company in the tobacco industry to distribute a full range of New Category products in Italy.

The site also contains a Digital Boutique and Innovation Lab, focusing on digital transformation, sustainability and open innovation through external collaborations and partnerships.

The new complex was completed in just 21 months and has been designed according to the most advanced sustainability criteria. It uses 100% energy from renewable sources and aims to achieve carbon neutrality certification by the beginning of 2024.

A photovoltaic array and biomass plant will produce much of the complex’s energy needs, with the remaining energy purchased from certified sustainable providers.

It is estimated that the Innovation Hub will create 2,700 future jobs – 600 jobs directly and a further 2,100 jobs in the local and national economy and supply chain. BAT Italy already works with around 400 companies in its agricultural supply chain, employing more than 6,000 people.

The Innovation Hub demonstrates BAT’s commitment to reducing the health impact of its business and its drive to build a sustainable enterprise of the future.

"The completion of the Trieste Innovation Hub marks a milestone in BAT's global strategy for innovation and sustainability. I am proud that BAT is the first company in the industry to distribute its full range of new category products. The Hub represents a significant contribution to the country's employment and economic growth,” said Fabio de Petris, CEO of BAT Italy.

The opening ceremony was attended by:

Adolfo Urso, Minister of Enterprise and Made in Italy; Massimiliano Fedriga, President of the Friuli Venezia Giulia Region; Sandra Savino, Undersecretary of State at the Ministry of Economy and Finance; Antonio Cantiani, Director of the Trieste Customs Office; Roberto Dipiazza, Mayor of Trieste; Sandy Klun, Mayor of San Dorligo della Valle; Zeno D'Agostino, President of the Port Authority of the Eastern Adriatic Sea; Paolo Privileggio, Managing Director of Interporto di Trieste; and, Federica Seganti, President and CEO of Friulia.

They were welcomed by:

Fabio de Petris, CEO of BAT Italia; Alessandro Bertolini, Vice President of BAT Italia; Andrea Di Paolo, Vice President of BAT Trieste; Luigi Giucca, BAT's Group Head of Supply Network Operations; and, Francesca Saule, Digital Marketing Growth Hub Lead.