At a glance
Our business in numbers
Our at-a-glance guide to BAT features key facts and figures about our business. It also contains bitesize information around our A Better Tomorrow™ purpose, ESG ambitions and more.
Our global business | BAT at-a-glance
As at 31 December 2022 (unless otherwise stated)
major product categories
Revenue from New Categories in 2022
Consumers of our non-combustible products
30 June 2023
employees with 138 nationalities at management level
2022 adjusted profit from operations
Years on Dow Jones Sustainability Indices
As announced on 15 Dec 2022
BAT-owned manufacturing facilities
In more detail
We’ve been around since 1902 and have evolved into one of the world’s leading consumer goods companies. We have strong foundations and are excited about our transformation journey to build A Better Tomorrow™.
We have 50,000+ employees globally and operate across three regions: Americas & Europe (AME), Asia Pacific, Middle East & Africa (APMEA) and the U.S.
Our purpose: to build A Better Tomorrow™
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
We aim to have 50m consumers of our non-combustible products by 2030 and to accelerate the growth of our New Category revenue at a faster rate than our total revenue, reaching £5bn in 2025. In our 2022 Full-Year Results we announced that we expect New Category profitability in 2024, one year ahead of plan.
Our consumer-centric brand portfolio contains reduced-risk product brands† Vuse (vapour), glo (tobacco heating product) and Velo (modern oral). Our non-combustible portfolio also contains Grizzly (traditional oral).
Our main combustibles brands are Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans. Key brands in the US include Newport, Natural American Spirit and Camel.
2022 results highlights
- Group revenue* +2.3%
- New Category revenue* +37.0%
- Adjusted profit from operations* +4.3%
- Adjusted diluted earnings per share* +5.8%
- Non-combustible products consumers 22.5m
- % of revenue delivered by non-combustibles 14.8%
* At constant rates
To find out more, visit our Results centre
Our ESG targets
Reduce our absolute Scope 1 and Scope 2 CO2e emissions**
Reduce the total amount of water withdrawn**
of plastic packaging to be reusable, recyclable or compostable
across our value chain by 2050
of our direct energy from renewable sources
Find out more about how ESG is front and centre of our business:
This document contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.
All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this document are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings "Forward-looking statements" and "Group Principal Risks" in the 2020 Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT).
Additional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, http://www.sec.gov and BAT’s Annual Reports, which may be obtained free of charge from the British American Tobacco website www.bat.com.
Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements
You might also be interested in
‘The transformation is real, and we are delivering tangible change’
Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.Read more >