Stories and features18 November 2022
Vuse ‘drives for change’ again with McLaren car livery
BAT’s no.1 global vape brand* Vuse and McLaren Racing mark second year of championing emerging female artists.
BAT’s no.1 global vape brand* Vuse and our Formula 1 partners McLaren Racing have again teamed up with an emerging female artist to deliver a striking livery for the Abu Dhabi Grand Prix.
As part of the Vuse/McLaren Driven By Change initiative, up-and-coming Lebanese artist Anna Tangles has designed a livery that “celebrates the limitless power of creativity and the feeling of liberation it brings.”
Anna’s design will appear on the McLaren car at this Sunday’s Grand Prix at the Yas Marina circuit in Abu Dhabi and builds on the legacy of 2021 Driven by Change livery artist, Rabab Tantawy, who identified Anna as her successor.
John Beasley, Group Head of Brand Building, BAT, said: “Driven by Change was designed to build legacy, and we could not be prouder that our 2021 artist, Rabab identified Anna to carry on that legacy of creativity and change. Anna embodies the Driven by Change ethos, and it’s great to see an original piece of her artwork have its time to shine on one of the world’s fastest-moving canvases.”
The Driven by Change initiative champions underrepresented artists across the globe and offers creatives an unparalleled opportunity to leverage the global platform of motorsports to showcase their creative works. The 2022 car livery artwork is a celebration of the diversity of creativity that has been brought to the world of motorsport by Vuse and The McLaren F1 Team and their continuing legacy into 2023.
Anna added: “As a lifelong F1 fan, I never believed that I would one day have my artwork showcased at a Grand Prix – and it’s all thanks to Driven by Change.”
* Based on Vype/Vuse estimated value share from RRP in measured retail for vapour (i.e. total vapour category value in retail sales) in key vapour markets: USA, Canada, France, UK, Germany as of May 2022.