British American Tobacco - Refreshed science site showcases our research

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23 September 2021

Refreshed science site showcases our research

Science and Innovation are key to building A Better Tomorrow™ for all our stakeholders. Our R&D specialists around the world are helping to accelerate our transformation by generating the evidence needed to substantiate the reduced-risk potential of our alternative tobacco and nicotine products and contributing to Tobacco Harm Reduction on a global scale.

Sharing our scientific research and information about our latest innovations is a vital part of our open and transparent approach. That’s why we’ve refreshed our dedicated science site, .

bat-science site

Our new-look science website offers a whole host of information, videos, and infographics about tobacco harm reduction, the science behind our alternative tobacco and nicotine products, and shines a spotlight on the world-class scientists who are driving change.

With a fresh look and feel, and enhanced functionality, provides a hub for scientific information about our New Category products. Visitors can deep dive into our latest publications in peer-reviewed journals, explore our products through 360-technology, meet our R&D specialists, and enjoy our latest Science & Innovation Report.

“Science and innovation are at the heart of our purpose to build A Better Tomorrow™, and as an organisation which is committed to openly share our work, we believe that plays a really important role,” says Claire Wisbey, Global Head of Scientific Communications at BAT.

“We hope our stakeholders enjoy the fresh and dynamic site, but more importantly, that it better serves their needs as they search for credible information and scientific evidence about our products and Tobacco Harm Reduction. We know how important it is to have access to clear information so they can make informed choices, and has a wealth of scientific evidence for visitors to explore.”

Take a look at the refreshed site here, .