News and stories11 February 2021
Campaign highlights how BAT is building A Better Tomorrow™
BAT is going through the most exciting period of change in its history as the company continues its transformation journey.
We are committed to our purpose of building A Better Tomorrow™ by reducing the health impact of our business through providing a range of enjoyable and less risky products.
BAT continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. We encourage those who otherwise continue to smoke, to switch completely to scientifically-substantiated, reduced-risk alternatives.*
And we have set ourselves stretching targets, including an ambition to have 50 million consumers of our non-combustible products worldwide by 2030.
As we progress on this transformation journey, we have launched an advertising campaign in two of the world’s most prestigious media titles – the Financial Times and the Wall Street Journal.
Take a look at the first three adverts below. Click the images to enlarge:
The adverts highlight some of the recognition we have received and progress we have made in terms of sustainability, science and diversity, drawing particular attention to:
- Our inclusion for 19 consecutive years in the Dow Jones Sustainability Indices – the gold standard of tracking an organisation’s environmental, social and governance practices
- Our unique plant-based technology, which has been used to develop COVID-19 and seasonal flu candidate vaccines
- Being named as a Global Top Employer for a fourth consecutive year. And featuring again in the Financial Times Diversity Leader rankings – a measure of an employer’s diversity of gender, age, ethnicity, disability and sexual orientation.
Kingsley Wheaton, BAT’s Chief Marketing Officer, said: “This is the second successive year we’ve run a campaign of this nature, and we feel it’s a powerful way of demonstrating our commitment to building A Better Tomorrow.”
*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive