Strategy and implementation
BAT’s Management Board, chaired by our Chief Executive, is responsible for overseeing the implementation of the Group’s strategy and policies set by the Board, and for creating the framework for the day-to-day operation of the Group’s operating subsidiaries.
Tadeu became Chief Executive on 15 May 2023. He joined the Group in 1992 and joined the Management Board as Director, Business Development in 2014.
Interim Finance Director, and Director, Digital and Information
Javed joined the Management Board as Director, Digital and Information, on 1 April 2022 and was appointed Interim Finance Director on 15 May 2023. He joined the Group in 1996 and, prior to joining the Management Board, was Area Director for Middle East, South Asia and North Africa.
Director, Legal Affairs and General Counsel
Jerome was appointed Director, Legal Affairs and General Counsel in September 2023, having joined the Management Board as Group Corporate and Regulatory Affairs Director in January 2015.
Director, Business Development
James joined the Management Board as Director, Business Development on 1 September 2023. James has been with BAT since 1996, having joined as a Management Trainee and has taken various senior roles including Finance Director, BAT Middle East and most recently as Consumer Director, Wellbeing and Stimulation and Head of M&A.
Marketing Director, Combustibles & New Categories
Luciano joined the Management Board as Regional Director, Americas and Sub-Saharan Africa (AmSSA) on 1 January 2019. He became Marketing Director, Combustibles & New Categories on 1 July 2023.
Regional Director, Asia-Pacific, Middle East and Africa
Michael joined the BAT Management Board on 1 September 2020 in the role of Regional Director, Asia-Pacific and Middle East. He was previously Area Director for Asia-Pacific and Global Travel Retail. He became Regional Director, Asia-Pacific, Middle East and Africa on 1 April 2023.
Zafar Khan became a member of the Management Board as Director, Operations, on 1 February 2021, having previously been Group Head of New Categories Operations.
Director, Corporate and Regulatory Affairs
Paul joined the Management Board as Director, Corporate and Regulatory Affairs on 1 September 2023. His previous roles include being Head of Marketing Legal and Assistant General Counsel Corporate and Group Company Secretary.
Regional Director, Americas & Europe
Fred joined the Management Board at BAT on 1 April 2023 as Regional Director for the Americas & Europe. His previous roles include being Area Director for Central Europe South and General Manager of BAT Japan.
Dr James Murphy
Director, Research and Science
James assumed the role of Director, Research and Science, reporting to the Chief Executive, on 1 March 2023. James has been with the BAT Group for more than 17 years in various senior roles including, most recently, Executive Vice President, U.S. Scientific Research & Development.
Chief Operating Officer
Johan was appointed Regional Director, Europe and North Africa on 1 January 2019 (known as Europe from 1 January 2022). He joined the Management Board in 2014 and has held a range of roles within BAT. He became the Group’s Chief Operating Officer on 1 July 2023.
President and CEO, Reynolds American Inc.
David joined the Management Board as President and CEO of Reynolds American Inc. on 1 July 2023. His previous roles include being Area Director for Western Europe and Head of International Brand Group.
Chief Strategy and Growth Officer
Kingsley was appointed Chief Strategy & Growth Officer on 1 September 2023. He joined the Management Board in 2012 and has held various roles since then – most recently as Chief Growth Officer.
Hae In Kim
Strategic Talent Director
Hae In joined the Management Board as Director, Talent and Culture Designate on 1 January 2019 and became Director, Talent, Culture and Inclusion on 1 November 2020. She stepped down from the Management Board to take up the role of Strategic Talent Director, reporting to the Chief Executive, on 30 June 2023.
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