Senior Independent Director
Sue Farr was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director in February 2015. She became Senior Independent Director on 1 August 2022. She is a member of the Nominations and Remuneration Committees.
Sue brings considerable experience in marketing, branding and consumer issues to the Board. She spent seven years working for the British Broadcasting Corporation (BBC) as their Director of Marketing and Communications. She is also the former Chairwoman of both The Marketing Society and the Marketing Group of Great Britain.
With an extensive career in corporate communications, in both agency and large private and public sector organisations, Sue was voted Advertising Woman of the Year in 1997, a Women in Advertising and Communications, London (WACL) Woman of Achievement in 1998 and awarded The Marketing Society's ‘Grand Prix' in 1998. She was awarded an Honorary Doctorate by the University of Bedfordshire in 2010 in recognition of her services to Marketing and Communications.
Sue is Senior Independent Director of THG plc, and a Non-Executive Director of Helical plc and Unlimited Group Ltd. Until July 2020, Sue was Special Advisor to the Chime Group, where she previously served as Director of Strategic and Business Development from 2003 until 2015. She was previously a Non-Executive Director of Dairy Crest plc, Millennium & Copthorne Hotels plc, Accsys Technologies plc, New Look and Lookers plc (now known as Lookers Limited).
You might also be interested in
‘The transformation is real, and we are delivering tangible change’
Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.Read more >