British American Tobacco - Brands & Innovation

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Brands and innovation

Brands & Innovation

Building purposeful brands and innovative products

BAT is a leading consumer goods business dedicated to stimulating the senses of adult consumers worldwide. Our portfolio of brands and products reflects our commitment to meeting the evolving and varied preferences of today's consumer who seeks sensorial enjoyment for different moods and moments.

Building brands

We are a global business with global brands designed to meet the varying preferences of today's modern consumer

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The number one vaping brand in the world

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A leading global brand of Modern Oral nicotine pouches

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Our flagship Tobacco Heating Product

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Careers at BAT

#BETHECHANGE Visit our Careers site and help us build A Better Tomorrow™

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Driving innovation

Our product portfolio is constantly being enhanced through innovations designed to better serve adult consumers and build A Better Tomorrow™

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We make high-quality products in manufacturing facilities all over the world and are continually looking to improve the efficiency of our entire supply chain

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Working with retailers

Strong relationships are key. We do business with customers ranging from the largest retail corporations to small independent shop owners

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We want to contribute to the debate, offering information, ideas and practical steps to help regulators address the key issues facing the industry

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Product categories

We have five main categories of products: Vapour, Heated Tobacco, Modern Oral, Traditional Oral and combustible cigarettes

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New Category Innovation

A decade of portfolio transformation at BAT

As we continue to build A Better Tomorrow™, this month we celebrated a decade of transformation across our New Categories portfolio.

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