British American Tobacco - Who we are

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Who we are

Who we are

We are BAT

We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky*† products for our consumers.

Our business

Founded over 120 years ago, BAT is a global business with a rich heritage. We sell five main categories of products: Vapour, Heated Tobacco, Modern Oral, Traditional Oral and combustible cigarettes

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At a glance

Get a sense of our truly global scale, our business results and our targets to build A Better Tomorrow™

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Our ethos

We want our people to be bold, fast, empowered, responsible and diverse. Our ethos is designed to enable this and to build a future-fit culture

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Careers at BAT

#BETHECHANGE Visit our Careers site and help us build A Better Tomorrow™

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Inspiring, challenging and diverse

The quality of our people is a major reason why BAT continues to perform well – and why we are so excited about the future as we work together to transform our business

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Our leadership

Meet the leaders who drive our business, guide our strategy and lead our people

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Our corporate governance

Good corporate governance is essential to achieving our business objectives

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Our history

We were founded in 1902. Learn more about out we’ve evolved since then

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We are proud of our partners

Our collaboration with McLaren is rooted in advanced technology and innovation, supporting our purpose to deliver A Better Tomorrow™

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A Better Tomorrow

‘The transformation is real, and we are delivering tangible change’

Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.

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