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Corporate behaviour goals and performance summary

We are committed to operating to the highest standards of corporate conduct and transparency.

Key
Desired trend
Minimal (2% or less) or no change
Decline

    Performance  
Goal Indicator 2017 2018 Trend Independently
assured		 Find out more at
CORPORATE BEHAVIOUR
100% adherence to our Standards of Business Conduct (SoBC) Number of cases reported to our Speak Up channels1 183 266
↑Desired trend
  
  Number of established breaches1 78 98
↑Desired trend
    
  % of employees who completed SoBC formal sign-offs 100% 100%
→Minimal (2% or less) or no change
    
100% of non-agricultural suppliers covered by our human rights supply chain due diligence programme Suppliers assessed for human rights risks, as a % of total direct and strategic indirect procurement spend 46% 100%
↑Desired trend
  
  Number of independent supplier audits conducted 65 88
↑Desired trend
    
100% adherence to our International Marketing Principles (IMPs) Number of cases of partial- or non-adherence to IMPs identified through our internal controls, such as market audits and self-assessments 0 0
→Minimal (2% or less) or no change
  
100% adherence to our global Youth Access Prevention (YAP) Guidelines for the sales of our cigarettes brands and PRRPs2 % of markets aligned with our YAP Guidelines, where our cigarette brands are sold 100% 100%
→Minimal (2% or less) or no change
✔independently assured
% of markets aligned with our YAP Guidelines, where our PRRPs are sold N/A2 100%
–
✔independently assured
  
  1. As we continue to promote our Speak Up channels, we expect the number of cases reported to these channels, and subsequently the number of established breaches to increase. We consider this increase to be reflective of our efforts in encouraging employees to raise concerns around suspected unethical behaviour, and mark this as a ‘positive’ improvement in our performance.
  2. In 2017, we conducted youth smoking prevention activities based on our previous guidelines. The revised global YAP Guidelines, with additional requirements around provision of point-of-sale material with YAP messaging for the sales of all our different product categories (including potentially-reduced risk products) came into effect as of 1 January 2018, and we report adherence from 2018 onwards. We report alignment with YAP Guidelines as those markets conducting activities or those markets granted an exemption from conducting these, in alignment with the Guidelines. Those markets with exemptions account for around 5% of our sales volume.
EY LogoEY has performed limited assurance on data marked as ‘independently assured’. Read the Ernst & Young's assurance statement for details of the scope of work and conclusions.
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